{"id":14642,"date":"2011-07-01T05:13:50","date_gmt":"2011-07-01T05:13:50","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=14642"},"modified":"2012-01-02T02:07:13","modified_gmt":"2012-01-02T02:07:13","slug":"is-the-discourse-of-hybridity-a-celebration-of-mixing-or-a-reformulation-of-racial-division-a-multimodal-analysis-of-the-portuguese-magazine-afro","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=14642","title":{"rendered":"Is the Discourse of Hybridity a Celebration of Mixing, or a Reformulation of Racial Division? A Multimodal Analysis of the Portuguese Magazine Afro"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/nbn-resolving.de\/urn:nbn:de:0114-fqs1002247\" target=\"_blank\">Is the Discourse of Hybridity a Celebration of Mixing, or a Reformulation of Racial Division? A Multimodal Analysis of the Portuguese Magazine Afro<\/a><\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.qualitative-research.net\/\" target=\"_blank\">Forum Qualitative Sozialforschung \/ Forum: Qualitative Social Reasearch<\/a><br \/>\n<a href=\"http:\/\/www.qualitative-research.net\/index.php\/fqs\/issue\/view\/34\" target=\"_blank\">Volume 11, Number 2<\/a>, Article 24 (May 2010)<br \/>\n29 pages<br \/>\nISSN: 1438-5627<\/p>\n<p><strong><a href=\"mailto:jr.carvalheiro@gmail.com\" target=\"_blank\">Jos\u00e9 Ricardo Carvalheiro<\/a><\/strong>, Assistant Professor in the Communication and Arts Department<br \/>\n<em>University of Beira Interior, Portugal<\/em><\/p>\n<p>For many years the study of &#8220;race&#8221; relations was dominated by paradigms\u2014of assimilationism and multiculturalism\u2014which highlighted difference and division (as a problem, or a virtue). In more recent years the idea of racial and cultural mixing\u2014creolization or hybridization\u2014has become an important concept in ethnic and racial studies. The starting point of this article is the observation that the idea of racial and cultural mixture\u2014hybridity or <em>mesti\u00e7agem<\/em>\u2014was a key ideological feature of Portuguese colonialism in its last decades. If hybridity is not therefore a new discourse in Portugal, what is the place for it today and what kind of hybridity is being referred to? What might the Portuguese case tell us about discourses of hybridity more generally? The article explores these questions through a combined visual and linguistic analysis of the lifestyle magazine <em>Afro<\/em> as a site where contemporary discourses about &#8220;race&#8221; intertwine.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<p>1. Introduction<br \/>\n3. The &#8220;African&#8221; Minority in Portugal<br \/>\n4. <em>Afro<\/em>, a Magazine in the Market<br \/>\n4.1 What does the existence of a lifestyle magazine such as Afro mean?<br \/>\n5. Racial Actors in Visual and Verbal Texts<br \/>\n6. Transnational Representations, &#8220;Race&#8221; Questions and Hybridity<br \/>\n7. Stories About Mixing: Layers of Discourse<br \/>\n8. Conclusion<br \/>\nAcknowledgments<br \/>\nReferences<br \/>\nAuthor<br \/>\nCitation<\/p>\n<p>Read the entire article <a href=\"http:\/\/www.qualitative-research.net\/index.php\/fqs\/article\/view\/1487\/3005\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is the Discourse of Hybridity a Celebration of Mixing, or a Reformulation of Racial Division? A Multimodal Analysis of the Portuguese Magazine Afro Forum Qualitative Sozialforschung \/ Forum: Qualitative Social Reasearch Volume 11, Number 2, Article 24 (May 2010) 29 pages ISSN: 1438-5627 Jos\u00e9 Ricardo Carvalheiro, Assistant Professor in the Communication and Arts Department University [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,28,1196,8,394],"tags":[9002,6721,6720,6719,6718,6011],"class_list":["post-14642","post","type-post","status-publish","format-standard","hentry","category-articles","category-europe","category-literary-criticism","category-media-archive","category-socialscience","tag-forum-qualitative-sozialforschung","tag-forum-qualitative-social-reasearch","tag-jose-carvalheiro","tag-jose-r-carvalheiro","tag-jose-ricardo-carvalheiro","tag-portugal"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/14642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14642"}],"version-history":[{"count":0,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/14642\/revisions"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}