{"id":14932,"date":"2011-07-17T01:36:31","date_gmt":"2011-07-17T01:36:31","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=14932"},"modified":"2011-12-03T02:39:39","modified_gmt":"2011-12-03T02:39:39","slug":"oreo-topdeck-and-eminem-hybrid-identities-and-global-media-flows","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=14932","title":{"rendered":"Oreo, Topdeck and Eminem: Hybrid identities and global media flows"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/dx.doi.org\/10.1177\/1367877910387971\" target=\"_blank\">Oreo, Topdeck and Eminem: Hybrid identities and global media flows<\/a><\/em><\/strong><\/p>\n<p><a href=\"http:\/\/ics.sagepub.com\/\" target=\"_blank\">International Journal of Cultural Studies<\/a><br \/>\n<a href=\"http:\/\/ics.sagepub.com\/content\/14\/2.toc\" target=\"_blank\">Volume 14, Nubmer 2<\/a> (March 2011)<br \/>\npages 153-172<br \/>\nDOI: <a href=\"http:\/\/dx.doi.org\/10.1177\/1367877910387971\" target=\"_blank\">10.1177\/1367877910387971<\/a><\/p>\n<p><strong><a href=\"http:\/\/www.emsah.uq.edu.au\/index.html?page=42151&amp;pid=0\" target=\"_blank\">Jane Stadler<\/a><\/strong>, Senior Lecturer in Film and Media Studies<br \/>\n<em>University of Queensland, Australia<\/em><\/p>\n<p>The slang terms Oreo (someone who looks black but acts white) and Topdeck (someone who looks white but acts black) draw on the language of popular culture to signify racial hybridity, superseding slurs such as \u2018black honkie\u2019 and \u2018wigger\u2019. Using the terms Oreo and Topdeck to frame the analysis, this article investigates how identity politics finds expression in language, youth media and popular culture. It questions how global media flows affect conceptions of black masculinity by contrasting cinematic representations of African-Americans and black Africans in <a href=\"http:\/\/en.wikipedia.org\/wiki\/Shaft_(1971_film)\" target=\"_blank\"><em>Shaft<\/em> <\/a>and the South African film <em><a href=\"http:\/\/en.wikipedia.org\/wiki\/Hijack_Stories\" target=\"_blank\">Hijack Stories<\/a><\/em>, and by examining class, ethnicity and rap culture in <em><a href=\"http:\/\/en.wikipedia.org\/wiki\/8_Mile_(film)\" target=\"_blank\">8 Mile<\/a><\/em>. I argue that, as South African media culture reflexively reworks messages about black identities, it produces terminology and texts that neither simply reinforce nor resist racial stereotypes, but legitimate the diversification of blackness by making cultural transition and difference visible.<\/p>\n<p>Read or purchase the article <a href=\"http:\/\/ics.sagepub.com\/content\/14\/2\/153.full.pdf+html\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oreo, Topdeck and Eminem: Hybrid identities and global media flows International Journal of Cultural Studies Volume 14, Nubmer 2 (March 2011) pages 153-172 DOI: 10.1177\/1367877910387971 Jane Stadler, Senior Lecturer in Film and Media Studies University of Queensland, Australia The slang terms Oreo (someone who looks black but acts white) and Topdeck (someone who looks white [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1649,12,24,8413,125,8],"tags":[6891,6893,6892],"class_list":["post-14932","post","type-post","status-publish","format-standard","hentry","category-anthropology","category-articles","category-arts","category-communications","category-identitydevelopment","category-media-archive","tag-eminem","tag-international-journal-of-cultural-studies","tag-jane-stadler"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/14932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14932"}],"version-history":[{"count":0,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/14932\/revisions"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}