{"id":19418,"date":"2011-12-31T22:39:36","date_gmt":"2011-12-31T22:39:36","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=19418"},"modified":"2012-01-01T01:11:15","modified_gmt":"2012-01-01T01:11:15","slug":"baseline-study-on-diversity-segments-multirace-americans","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=19418","title":{"rendered":"Baseline Study on Diversity Segments: Multirace Americans"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/www.instituteforpr.org\/topics\/diversity-multirace-americans\/\" target=\"_blank\">Baseline Study on Diversity Segments: Multirace Americans<\/a><\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.instituteforpr.org\" target=\"_blank\">Institute for Public Relations<\/a><br \/>\nGainesville, Florida<br \/>\nJanuary 2008<br \/>\n15 pages<\/p>\n<p><strong><a href=\"http:\/\/jms.sdsu.edu\/faculty_staff\/bios\/sha.html\" target=\"_blank\">Bey-Ling Sha, Ph.D., APR<\/a><\/strong>, Professor of Journalism and Media Studies<br \/>\n<em>San Diego State University<\/em><\/p>\n<p><em><a href=\"http:\/\/www.conagrafoods.com\/\" target=\"_blank\">Sponsored in part by ConAgra Foods, Inc.<\/a><\/em><\/p>\n<p>Public relations practitioners and scholars need to consider multirace Americans as an increasingly important public, with identities, motivations, and concerns unique unto themselves. This project benchmarks extant scholarship and government data regarding multirace Americans, and it articulates the implications of the research findings for public relations practice in the areas of long-term, strategic planning; new market opportunities; and respect and sensitivity.<\/p>\n<p>Read the entire report <a href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/Sha_multirace.pdf\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baseline Study on Diversity Segments: Multirace Americans Institute for Public Relations Gainesville, Florida January 2008 15 pages Bey-Ling Sha, Ph.D., APR, Professor of Journalism and Media Studies San Diego State University Sponsored in part by ConAgra Foods, Inc. Public relations practitioners and scholars need to consider multirace Americans as an increasingly important public, with identities, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8413,8,681,20],"tags":[8983,8984],"class_list":["post-19418","post","type-post","status-publish","format-standard","hentry","category-communications","category-media-archive","category-reports","category-usa","tag-bey-ling-sha","tag-institute-for-public-relations"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/19418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19418"}],"version-history":[{"count":0,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/19418\/revisions"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}