{"id":20025,"date":"2012-01-21T16:14:15","date_gmt":"2012-01-21T16:14:15","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=20025"},"modified":"2012-01-21T16:14:15","modified_gmt":"2012-01-21T16:14:15","slug":"envisioning-chinese-identity-and-managing-multiracialism-in-singapore","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=20025","title":{"rendered":"Envisioning Chinese Identity and Managing Multiracialism in Singapore"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/www.iasdr2009.org\/ap\/Papers\/Orally%20Presented%20Papers\/Society%20in%20Design\/Envisioning%20Chinese%20Identity%20and%20Managing%20Multiracialism%20in%20Singapore.pdf\" target=\"_blank\">Envisioning Chinese Identity and Managing Multiracialism in Singapore<\/a><\/em><\/strong><\/p>\n<p>International Association of Societies of Design Research Conference<br \/>\n2009-10-18 through 2009-10-22<br \/>\nCoex, Seoul, Korea<br \/>\n9 pages<\/p>\n<p><strong><a href=\"https:\/\/research.unsw.edu.au\/people\/associate-professor-leong-koon-chan\" target=\"_blank\">Leong Koon Chan<\/a><\/strong>, Associate Professor<br \/>\nSchool of Design Studies<br \/>\n<em>University of New South Wales, Sydney, Australia<\/em><\/p>\n<p>Multiracialism and bilingualism are key concepts for national ideology and policy in the management of Singapore for nation building. Multiracialism is implemented in social policies to regulate racial harmony in the population of Chinese-Malay-Indian-Other, a social stratification matrix inherited from the British administration. Bilingualism\u2014the teaching and learning of English and the mother tongue in primary and secondary schools\u2014is rationalised as the \u2018cultural ballast\u2019 to safeguard Asian identities and values against Western influences. This focus on \u2018culture\u2019 as a means of engendering a relationship between the individual and the nation suggests that as a tool for government policy culture is intricately linked to questions of identity. In discussing multiracialism it is necessary to address ethnicity for the two concepts are intertwined.<\/p>\n<p>This paper investigates the crucial role that imagery plays in our understanding of nationalism by examining the policy and process of language reform for the Chinese in Singapore through the visual culture of the Speak Mandarin Campaigns, 1979-2005. Drawing upon object analysis, textual\/document analysis and visual interpretation, the research analyses how the graphic communication process is constructed and reconstructed as indices of government and public responses to the meanings of multiracialism and Chineseness.<\/p>\n<p>Central to the findings are Anthony D. Smith\u2019s (1993) contention that \u201cnational symbols, customs and ceremonies are the most potent and durable aspects of nationalism,\u201d and Raymond Williams\u2019 (1981) contention that social ideologies are reflective of \u201cstructures of feeling\u201d, defined as individual and collective meanings and values, \u201c\u2026with specific internal relations, at once interlocking and in tension&#8230;a social experience which is still in process.\u201d<\/p>\n<p>Read the entire paper <a href=\"http:\/\/www.iasdr2009.org\/ap\/Papers\/Orally%20Presented%20Papers\/Society%20in%20Design\/Envisioning%20Chinese%20Identity%20and%20Managing%20Multiracialism%20in%20Singapore.pdf\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Envisioning Chinese Identity and Managing Multiracialism in Singapore International Association of Societies of Design Research Conference 2009-10-18 through 2009-10-22 Coex, Seoul, Korea 9 pages Leong Koon Chan, Associate Professor School of Design Studies University of New South Wales, Sydney, Australia Multiracialism and bilingualism are key concepts for national ideology and policy in the management of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8413,125,8,14,26,394],"tags":[9295,9294,9293,3519],"class_list":["post-20025","post","type-post","status-publish","format-standard","hentry","category-asia","category-communications","category-identitydevelopment","category-media-archive","category-papers","category-politics","category-socialscience","tag-leong-chan","tag-leong-k-chan","tag-leong-koon-chan","tag-singapore"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/20025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20025"}],"version-history":[{"count":0,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/20025\/revisions"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}