{"id":22570,"date":"2012-04-20T02:11:05","date_gmt":"2012-04-20T02:11:05","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=22570"},"modified":"2012-04-20T02:11:05","modified_gmt":"2012-04-20T02:11:05","slug":"the-mixed-race-milkbite%e2%84%a2","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=22570","title":{"rendered":"The Mixed-race MilkBite\u2122"},"content":{"rendered":"

The Mixed-race MilkBite\u2122<\/a><\/em><\/strong><\/p>\n

Brad’s Blog: musings on sociology, religion, higher ed, and whatever else is going on in my life<\/a>
\n2012-04-16<\/p>\n

Bradley Koch<\/a><\/strong>, Assistant Professor of Sociology
\nGeorgia College & State University<\/em><\/p>\n

Here are a few commercials for the new MilkBite\u2122 from Kraft. They play on stereotypes about mixed-race individuals.<\/p>\n

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There are other spots on Kraft’s YouTube page, most playing on these same themes. The problem with a marketing campaign like this is that it trivializes the experience of people with multiple racial\/ethnic identities who are still often met with derision and confusion. The first ad above perpetuates the self-fulfilling prophecy about “confused” identities. As a child, I remember my own parents telling me that they didn’t have a problem with interracial couples but worried about how others might react to their children. The second ad exotifies (exoticizes?) mixed-race identities…<\/p>\n

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Read the entire essay here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Mixed-race MilkBite\u2122 Brad’s Blog: musings on sociology, religion, higher ed, and whatever else is going on in my life 2012-04-16 Bradley Koch, Assistant Professor of Sociology Georgia College & State University Here are a few commercials for the new MilkBite\u2122 from Kraft. They play on stereotypes about mixed-race individuals. There are other spots on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,8413,8,394,20],"tags":[10472,10473,10474,10475],"class_list":["post-22570","post","type-post","status-publish","format-standard","hentry","category-articles","category-communications","category-media-archive","category-socialscience","category-usa","tag-brads-blog","tag-bradley-koch","tag-kraft","tag-milkbite"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/22570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22570"}],"version-history":[{"count":0,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/22570\/revisions"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}