{"id":23733,"date":"2012-06-12T14:28:30","date_gmt":"2012-06-12T14:28:30","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=23733"},"modified":"2012-06-12T14:28:30","modified_gmt":"2012-06-12T14:28:30","slug":"how-racist-are-we-ask-google","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=23733","title":{"rendered":"How Racist Are We? Ask Google"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/campaignstops.blogs.nytimes.com\/2012\/06\/09\/how-racist-are-we-ask-google\/\" target=\"_blank\">How Racist Are We? Ask Google<\/a><\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.nytimes.com\" target=\"_blank\">The New York Times<\/a><br \/>\n2012-06-09<\/p>\n<p><strong>Seth Stephens-Davidowitz<\/strong><\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Barack_Obama\" target=\"_blank\">Barack Obama<\/a> won 52.9 percent of the popular vote in 2008 and 365 electoral votes, 95 more than he needed. <strong>Many naturally concluded that prejudice was not a major factor against a black presidential candidate in modern America. My research, a comparison of Americans\u2019 Google searches and their voting patterns, found otherwise.<\/strong> If my results are correct, racial animus cost Mr. Obama many more votes than we may have realized.<\/p>\n<p>Quantifying the effects of racial prejudice on voting is notoriously problematic. Few people admit bias in surveys. So I used a new tool, <a href=\"http:\/\/www.google.com\/insights\/search\/\" target=\"_blank\">Google Insights<\/a>, which tells researchers how often words are searched in different parts of the United States.<\/p>\n<p>Can we really quantify racial prejudice in different parts of the country based solely on how often certain words are used on Google? Not perfectly, but remarkably well. <a href=\"http:\/\/www.Google.com\" target=\"_blank\">Google<\/a>, aggregating information from billions of searches, has an uncanny ability to reveal meaningful social patterns. \u201cGod\u201d is Googled more often in the Bible Belt, \u201cLakers\u201d in Los Angeles&#8230;<\/p>\n<p>&#8230;Yes, Mr. Obama also gained some votes because of his race. But in the general election this effect was comparatively minor. The vast majority of voters for whom Mr. Obama\u2019s race was a positive were liberal, habitual voters who would have voted for any Democratic presidential candidate. Increased support and turnout from African-Americans added only about one percentage point to Mr. Obama\u2019s totals.<\/p>\n<p>If my findings are correct, race could very well prove decisive against Mr. Obama in 2012. Most modern presidential elections are close. Losing even two percentage points lowers the probability of a candidate\u2019s winning the popular vote by a third. And prejudice could cost Mr. Obama crucial states like Ohio, Florida and even Pennsylvania.<\/p>\n<p>There is the possibility, of course, that racial prejudice will play a smaller role in 2012 than it did in 2008, now that the country is familiar with a black president. Some recent events, though, suggest otherwise. I mentioned earlier that the rate of racially charged searches in West Virginia was No. 1 in the country and that the state showed a strong aversion to Mr. Obama in 2008. It recently held its Democratic presidential primary, in which Mr. Obama was challenged by a convicted felon. The felon, who is white, won 41 percent of the vote&#8230;<\/p>\n<p>Read the entire article <a href=\"http:\/\/campaignstops.blogs.nytimes.com\/2012\/06\/09\/how-racist-are-we-ask-google\/\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Racist Are We? Ask Google The New York Times 2012-06-09 Seth Stephens-Davidowitz Barack Obama won 52.9 percent of the popular vote in 2008 and 365 electoral votes, 95 more than he needed. Many naturally concluded that prejudice was not a major factor against a black presidential candidate in modern America. My research, a comparison [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,63,8,26,20],"tags":[11058,2640,11057,2327],"class_list":["post-23733","post","type-post","status-publish","format-standard","hentry","category-articles","category-barack-obama","category-media-archive","category-politics","category-usa","tag-google","tag-new-york-times","tag-seth-stephens-davidowitz","tag-the-new-york-times"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/23733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23733"}],"version-history":[{"count":0,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/23733\/revisions"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}