{"id":28968,"date":"2013-02-20T20:59:01","date_gmt":"2013-02-20T20:59:01","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=28968"},"modified":"2017-03-19T16:05:46","modified_gmt":"2017-03-19T16:05:46","slug":"brazilian-telenovelas-and-the-myth-of-racial-democracy","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=28968","title":{"rendered":"Brazilian Telenovelas and the Myth of Racial Democracy"},"content":{"rendered":"

Brazilian Telenovelas and the Myth of Racial Democracy<\/a><\/em><\/strong><\/p>\n

Lexington Books<\/a>
\nMarch 2012
\n136 pages
\nSize: 6 1\/2 x 9 1\/2
\nHardback ISBN: 978-0-7391-6964-3
\neBook ISBN: 978-0-7391-6965-0<\/p>\n

Samantha Nogueira Joyce<\/a><\/strong>, Assistant Professor in Communication Studies
\nIndiana University, South Bend<\/em><\/p>\n

\"\"<\/a><\/p>\n

Brazilian Telenovelas and the Myth of Racial Democracy<\/em>, by Samantha Nogueira Joyce, examines what happens when a telenovela<\/a> directly addresses matters of race and racism in contemporary Brazil. This investigation provides a traditional textual analysis<\/a> of Duas Caras<\/a><\/em> (2007-2008), a watershed telenovela for two main reasons: It was the first of its kind to present audiences with an Afro-Brazilian as the main hero, openly addressing race matters through plot and dialogue. Additionally, for the first time in the history of Brazilian television, the author of Duas Caras<\/em> kept a web blog where he discussed the public’s reactions to the storylines, media discussions pertaining to the characters and plot, and directly engaged with fans and critics of the program.<\/p>\n

Joyce combines her investigation of Duas Caras<\/em> with a study of related media in order to demonstrate how the program introduced novel ideas about race and also offered a forum where varying perspectives on race, class, and racial relations in Brazil could be discussed. Brazilian Telenovelas<\/em> is not a reception study in the traditional sense, it is not a story of entertainment-education in the strict sense, and it is not solely a textual analysis. Instead, Joyce’s text is a study of the social milieu that the telenovela (and especially Duas Caras<\/em>) navigates, one that is a component of a contemporary progressive social movement in Brazil, and one that views the text as being located in social interactions. As such, this book reveals how telenovelas contribute to social change in a way that has not been fully explored in previous scholarship.<\/p>\n

Table of Contents<\/strong><\/p>\n