{"id":31435,"date":"2013-06-01T02:07:25","date_gmt":"2013-06-01T02:07:25","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=31435"},"modified":"2016-05-25T16:51:29","modified_gmt":"2016-05-25T16:51:29","slug":"backlash-greets-cheerios-ad-with-interracial-family","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=31435","title":{"rendered":"Backlash greets Cheerios ad with interracial family"},"content":{"rendered":"

Backlash greets Cheerios ad with interracial family<\/a><\/em><\/strong><\/p>\n

The Washington Post<\/a>
\n2013-05-31<\/p>\n

Mary C. Curtis<\/a><\/strong><\/p>\n

Here we go again, with more proof, if anyone needed it, that the post-racial American society some hoped the election of an African American president signified is far from here.<\/p>\n

Who would have thought that breakfast cereal would trigger the latest racial battle line? In this case, a Cheerios ad<\/a> much like every other homespun Cheerios ad \u2014 with a heart healthy message and loving family \u2013 ran into trouble from some commenters because of the kind of family it featured. Mom is white, dad is black and their cute little daughter is a mix of the both of them.<\/p>\n

That\u2019s it.<\/p>\n

Cheerios had to disable comments on YouTube \u2013 I\u2019m not going to repeat them but you can imagine the general witless racism with stereotypes about minorities and warnings of race-mixing as the end of civilization.<\/p>\n

I didn\u2019t take any of it personally, though my family\u2019s morning breakfast ritual \u2013 black mom, white dad, son who is a mix of both of us \u2013 looks a lot like the ad if you subtract the general cheeriness before we get that first cup of coffee down…<\/p>\n