{"id":31447,"date":"2013-06-01T20:18:21","date_gmt":"2013-06-01T20:18:21","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=31447"},"modified":"2013-06-01T20:18:21","modified_gmt":"2013-06-01T20:18:21","slug":"race-appeal-how-candidates-invoke-race-in-u-s-political-campaigns","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=31447","title":{"rendered":"Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns"},"content":{"rendered":"

Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns<\/a><\/em><\/strong><\/p>\n

Temple University Press<\/a>
\nJanuary 2011
\n272 pages
\n6 x 9
\n38 tables, 23 halftones
\npaper ISBN: 978-1-43990-276-9
\ncloth: ISBN: 978-1-43990-275-2
\ne-Book ISBN: 978-1-43990-277-6<\/p>\n

Charlton D. McIlwain<\/a><\/strong>, Associate Professor of Media, Culture and Communication
\nNew York University<\/em><\/p>\n

Stephen M. Caliendo<\/a><\/strong>, Professor of Political Science
\nNorth Central College in Naperville, Illinois<\/em><\/p>\n

\"\"<\/a><\/p>\n

Why, when, and how often candidates use race appeals, and how the electorate responds<\/em><\/p>\n

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal<\/em> examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.<\/p>\n

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.<\/p>\n

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election\u2014Race Appeal<\/em> is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.<\/p>\n

Contents<\/strong><\/p>\n