{"id":31560,"date":"2013-06-07T15:37:50","date_gmt":"2013-06-07T15:37:50","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=31560"},"modified":"2015-11-28T21:35:16","modified_gmt":"2015-11-28T21:35:16","slug":"socal-multiracial-families-create-their-own-cheerios-ads","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=31560","title":{"rendered":"SoCal multiracial families create their own Cheerios &#8216;ads&#8217;"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/www.scpr.org\/blogs\/multiamerican\/2013\/06\/06\/13910\/socal-multiracial-families-create-their-own-cheeri\/\" target=\"_blank\">SoCal multiracial families create their own Cheerios &#8216;ads&#8217;<\/a><\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.scpr.org\/blogs\/multiamerican\" target=\"_blank\">Multi-American: How immigrants are redefining &#8216;American&#8217; in Southern California<\/a><br \/>\n<a href=\"http:\/\/www.scpr.org\" target=\"_blank\">89.3 KPCC: Southern California Public Radio<\/a><br \/>\n2013-06-06<\/p>\n<p><strong><a href=\"http:\/\/www.scpr.org\/about\/people\/staff\/leslie-berestein-rojas\" target=\"_blank\">Leslie Berestein Rojas<\/a><\/strong>, Immigration and Emerging Communities Reporter<\/p>\n<p>Call it a reaction to a reaction.<\/p>\n<p>A group of multiracial <a href=\"http:\/\/en.wikipedia.org\/wiki\/Southern_California\" target=\"_blank\">Southern Californians<\/a>, happy to see a <a href=\"https:\/\/www.youtube.com\/watch?v=kYofm5d5Xdw\" target=\"_blank\">new Cheerios commercial<\/a> featuring a mixed-race family\u2014but upset over the flood of hateful comments it generated online\u2014has come up with &#8220;ads&#8221; of its own.<\/p>\n<p>The Cheerios ad went up on YouTube last week. In it, a little girl with brown skin asks her mother, who is white, if it&#8217;s true that the cereal is &#8220;good for your heart.&#8221; After her mother answers, the little girl runs off. The camera then cuts to her father, who is black, waking from a nap to find a pile of Cheerios on his chest.<\/p>\n<p>Online, the ad drew praise for addressing shifting demographics when the number of multiracial American families is on the rise. But it also triggered a flood of hate-speech comments so vitriolic that Cheerios disabled the comments section under the video.<\/p>\n<p>&#8220;We knew there would be some kind of backlash, but we did not expect it to be such hatred,&#8221; said Sonia Kang, a board member of <a href=\"http:\/\/www.mascsite.org\/\" target=\"_blank\">Multiracial Americans of Southern California<\/a>, a group formed in 1986 that celebrates and advocates for multiracial families and children.<\/p>\n<p>Read the entire article <a href=\"http:\/\/www.scpr.org\/blogs\/multiamerican\/2013\/06\/06\/13910\/socal-multiracial-families-create-their-own-cheeri\/\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SoCal multiracial families create their own Cheerios &#8216;ads&#8217; Multi-American: How immigrants are redefining &#8216;American&#8217; in Southern California 89.3 KPCC: Southern California Public Radio 2013-06-06 Leslie Berestein Rojas, Immigration and Emerging Communities Reporter Call it a reaction to a reaction. A group of multiracial Southern Californians, happy to see a new Cheerios commercial featuring a mixed-race [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,8413,8,20],"tags":[14878,14876,12379,14875,12378,14877,12705,4220],"class_list":["post-31560","post","type-post","status-publish","format-standard","hentry","category-articles","category-communications","category-media-archive","category-usa","tag-89-3-kpcc","tag-leslie-berestein-rojas","tag-masc","tag-multi-american-how-immigrants-are-redefining-american-in-southern-california","tag-multiracial-americans-of-southern-california","tag-sonia-kang","tag-southern-california-public-radio","tag-thomas-lopez"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/31560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31560"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/31560\/revisions"}],"predecessor-version":[{"id":44334,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/31560\/revisions\/44334"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}