{"id":32908,"date":"2013-08-16T04:47:55","date_gmt":"2013-08-16T04:47:55","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=32908"},"modified":"2015-05-06T16:56:52","modified_gmt":"2015-05-06T16:56:52","slug":"a-big-fish-or-a-small-pond-framing-effects-in-percentages","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=32908","title":{"rendered":"A big fish or a small pond? Framing effects in percentages"},"content":{"rendered":"

A big fish or a small pond? Framing effects in percentages<\/a><\/em><\/strong><\/p>\n

Organizational Behavior and Human Decision Processes<\/a>
\nVolume 122, Issue 2<\/a>, November 2013
\npages 190\u2013199
\nDOI: 10.1016\/j.obhdp.2013.07.003<\/a><\/p>\n

Meng Li<\/a><\/strong>, Assistant Professor
\nDepartment of Health and Behavioral Sciences
\nUniversity of Colorado Denver<\/em><\/p>\n

Gretchen B. Chapman<\/a><\/strong>, Professor of Psychology
\nRutgers University<\/em><\/p>\n

This paper presents three studies that demonstrate people\u2019s preference for a large percentage of a small subset over a small percentage of a large subset<\/strong>, when the net overall quantity is equated. Because the division of a set into subsets is often arbitrary, this preference represents a framing effect. The framing effect is particularly pronounced for large percentages. We propose that the effect has two causes: A partial neglect of the subset information, and a non-linear shaped function in the way people perceive percentages.<\/p>\n

Highlights<\/strong><\/p>\n