{"id":35669,"date":"2014-01-29T16:55:45","date_gmt":"2014-01-29T16:55:45","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=35669"},"modified":"2014-02-01T00:53:15","modified_gmt":"2014-02-01T00:53:15","slug":"cheerios-revisits-mixed-race-family-for-super-bowl-spot","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=35669","title":{"rendered":"Cheerios revisits mixed-race family for Super Bowl spot"},"content":{"rendered":"

Cheerios revisits mixed-race family for Super Bowl spot<\/a><\/em><\/strong><\/p>\n

Today<\/a>
\n2014-01-29<\/p>\n

Ben Popken<\/a><\/strong>, Senior Staff Writer\/Editor<\/p>\n

For its first ever Super Bowl<\/a> ad, Cheerios<\/a> is telling racists to “stick a spoon in it.”<\/p>\n

General Mills<\/a> is portraying in its big game spot the same mixed-race family that drew so many hateful remarks on YouTube last May that the manufacturer had to disable comments on the video. The bigot backlash itself provoked a bigger backlash by Americans who supported the video. The clip<\/a> ended up racking up over 5 million views.<\/p>\n

In the new ad<\/a>, a black father uses pieces of the cereal on the kitchen table to represent the members of the family and explain to his young bi-racial daughter Gracie how she’s getting a baby brother. Her white, pregnant mother looks on and makes a surprised face when the father assents after Gracie uses the cereal to bargain for a new puppy…<\/p>\n