{"id":36039,"date":"2014-03-11T22:48:45","date_gmt":"2014-03-11T22:48:45","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=36039"},"modified":"2014-03-11T22:51:20","modified_gmt":"2014-03-11T22:51:20","slug":"diversity-reaches-new-levels-in-honey-maid-ads","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=36039","title":{"rendered":"Diversity reaches new levels in Honey Maid ads"},"content":{"rendered":"

Diversity reaches new levels in Honey Maid ads<\/strong><\/em><\/a><\/p>\n

USA Today<\/a>
\n2014-03-10<\/p>\n

Bruce Horovitz<\/strong><\/a>, Marketing Reporter<\/p>\n

<\/object><\/p>\n

Honey Maid<\/a> is the latest brand to launch an ad campaign featuring interracial, gay families.\u00a0 USA TODAY<\/em><\/p>\n

America’s biggest brands are at an advertising crossroads, and the new diversity that their ads project has suddenly emerged as one of society’s most visual \u2014 if not incendiary \u2014 flash points.<\/p>\n

And it’s about to explode.<\/p>\n

It began with several recent, high-profile diverse TV spots from two multibillion-dollar brands: a Cheerios spot staring a biracial girl with white mom and black dad; and a Coca-Cola spot featuring minorities singing America the Beautiful in their native languages. Both went viral and left trails of social media venom in their wake.<\/p>\n

On Monday, Honey Maid<\/a> will jump on the diversity bandwagon with a far-reaching campaign by the 90-year-old graham cracker brand that raises the use of diversity in mainstream ads to a whole new level.<\/p>\n

In one 30-second Honey Maid ad, viewers will see everything from a same-sex couple bottle-feeding their son to an interracial couple and their three kids holding hands. The ad also features a Hispanic mother and an African-American father with their three mixed-race children. And there’s even a father covered in body tattoos. This is not some shockvertisement for Benetton. It’s an ad for one of America’s oldest and most familiar brands. The people in it are not actors, but real families. The message of the ad: These are wholesome families enjoying wholesome snacks…<\/p>\n