{"id":42290,"date":"2015-08-18T14:47:50","date_gmt":"2015-08-18T14:47:50","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=42290"},"modified":"2015-08-18T14:48:37","modified_gmt":"2015-08-18T14:48:37","slug":"negotiating-cultural-ambiguity-the-role-of-markets-and-consumption-in-multiracial-identity-development","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=42290","title":{"rendered":"Negotiating cultural ambiguity: the role of markets and consumption in multiracial identity development"},"content":{"rendered":"<p><em><strong><a href=\"http:\/\/dx.doi.org\/10.1080\/10253866.2015.1019483\" target=\"_blank\">Negotiating cultural ambiguity: the role of markets and consumption in multiracial identity development<\/a><\/strong><\/em><\/p>\n<p><a href=\"http:\/\/www.tandfonline.com\/loi\/gcmc20\" target=\"_blank\">Consumption Markets &amp; Culture<\/a><br \/>\n<a href=\"http:\/\/www.tandfonline.com\/toc\/gcmc20\/18\/4\" target=\"_blank\">Volume 18, Issue 4, 2015<\/a><br \/>\npages 301-332<br \/>\nDOI: <a href=\"http:\/\/dx.doi.org\/10.1080\/10253866.2015.1019483\" target=\"_blank\">10.1080\/10253866.2015.1019483<\/a><\/p>\n<p><strong><a href=\"http:\/\/www.wmich.edu\/marketing\/directory\/harrison\" target=\"_blank\">Robert L. Harrison III<\/a><\/strong>, Associate Professor of Marketing<br \/>\n<em>Western Michigan University, Kalamazoo, Michigan<\/em><\/p>\n<p><a href=\"http:\/\/advertising.utexas.edu\/faculty\/kevin-thomas\" target=\"_blank\"><strong>Kevin D. Thomas<\/strong><\/a>, Assistant Professor<br \/>\nStan Richards School of Advertising &amp; Public Relations<br \/>\n<em>University of Texas, Austin<\/em><\/p>\n<p><strong><a href=\"http:\/\/www.business.iastate.edu\/faculty\/?faculty=snncross\" target=\"_blank\">Samantha N. N. Cross<\/a><\/strong>, Assistant Professor of Marketing<br \/>\n<em>Iowa State University<\/em><\/p>\n<p>Due to their growing social visibility and recognized buying power, multiracial individuals have emerged as a viable consumer segment among marketers. However, there is a dearth of research examining how multiracial populations experience the marketplace. In an attempt to better understand the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity, this study examined the lived experience of multiracial (black and white) women. Findings of this phenomenological study indicate that multiracial consumers engage with the marketplace to <a href=\"https:\/\/en.wiktionary.org\/wiki\/assuage\" target=\"_blank\">assuage<\/a> racial discordance and legitimize the liminal space they occupy. This marketplace engagement is explored through themes such as living in two worlds, the mighty ringlets and forced choice. Multiracial identity is seen to be co-constituted by marketers and consumers. Existing theories proved ineffectual at fully capturing the lived experience connected to the consumer acculturation and socialization processes for those with two distinctly constructed racial backgrounds.<\/p>\n<p>Read or purchase the article <a href=\"http:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/10253866.2015.1019483\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negotiating cultural ambiguity: the role of markets and consumption in multiracial identity development Consumption Markets &amp; Culture Volume 18, Issue 4, 2015 pages 301-332 DOI: 10.1080\/10253866.2015.1019483 Robert L. Harrison III, Associate Professor of Marketing Western Michigan University, Kalamazoo, Michigan Kevin D. Thomas, Assistant Professor Stan Richards School of Advertising &amp; Public Relations University of Texas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14647,125,8,20],"tags":[20722,20726,20727,20721,20725,20723,20724],"class_list":["post-42290","post","type-post","status-publish","format-standard","hentry","category-articles","category-economics","category-identitydevelopment","category-media-archive","category-usa","tag-kevin-d-thomas","tag-kevin-thomas","tag-robert-l-harrison","tag-robert-l-harrison-iii","tag-samantha-cross","tag-samantha-n-n-cross","tag-umption-markets-culture"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/42290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42290"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/42290\/revisions"}],"predecessor-version":[{"id":42291,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/42290\/revisions\/42291"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}