{"id":42603,"date":"2015-09-08T20:33:31","date_gmt":"2015-09-08T20:33:31","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=42603"},"modified":"2015-09-09T14:27:48","modified_gmt":"2015-09-09T14:27:48","slug":"multiracial-gen-z-and-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=42603","title":{"rendered":"Multiracial Gen Z And The Future Of Marketing"},"content":{"rendered":"<p><em><strong><a href=\"http:\/\/www.mediapost.com\/publications\/article\/257641\/multiracial-gen-z-and-the-future-of-marketing.html\" target=\"_blank\">Multiracial Gen Z And The Future Of Marketing<\/a><\/strong><\/em><\/p>\n<p><a href=\"http:\/\/www.mediapost.com\" target=\"_blank\">Media Post<\/a><br \/>\n2015-09-03<\/p>\n<p><strong><a href=\"http:\/\/www.twitter.com\/jrvilla\" target=\"_blank\">Jose Villa<\/a><\/strong>, Founder and president<br \/>\n<em><a href=\"http:\/\/www.sensisagency.com\/\" target=\"_blank\">Sensis<\/a>, Los Angeles, California<\/em><\/p>\n<p><a href=\"http:\/\/www.mediapost.com\/publications\/article\/257641\/multiracial-gen-z-and-the-future-of-marketing.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/media.mediapost.com.s3.amazonaws.com\/dam\/cropped\/2015\/09\/03\/hispanic-pie-chart_bttaz2k.JPEG\" alt=\"\" width=\"500\" border=\"0\" \/><\/a><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Millennials\" target=\"_blank\">Millennials<\/a> are generally believed to be the most ethnically and racially diverse generation in American history. Hispanics (20%), African-Americans (14%) and Asians (6%) make up 40% of the total millennial population. This diversity underpins the notion of the bicultural millennial, a young consumer straddling two worlds, balancing their cultural lives with their mainstream integration into popular culture. Yet, lost in the buzz around bicultural millennials is the growing multiracial U.S. population truly living in two worlds at home and in society&#8230;<\/p>\n<p>&#8230;<strong>Multiracial America<\/strong><\/p>\n<p>The large segment of multiracial <a href=\"https:\/\/en.wikipedia.org\/wiki\/Generation_Z\" target=\"_blank\">Gen Z<\/a> is the result of demographic trends at work for the last two decades. Starting with the 2000 census \u2013 the first census that allowed individuals to self-identify with more than one race \u2013 we have been seeing a steady demographic shift resulting from an increase in multiracial marriage. In a recent <a href=\"http:\/\/www.mixedracestudies.org\/?p=38693\" target=\"_blank\"><em>New Republic<\/em> article<\/a>, <a href=\"http:\/\/www.brookings.edu\/experts\/freyw\" target=\"_blank\">William Frey<\/a> laid out how the blending of racial minorities through multiracial marriage is leading to a major demographic shift in the U.S. In 2000, 6.7% of all marriages were multiracial. That number jumped to 8.4% in 2010. Hispanics are driving the increase in multiracial marriages, accounting for 49% of all multiracial marriages in 2010 (Hispanics and Whites: 44%, Hispanics and Black: 3%, Hispanics and Asian: 2%). Furthermore, more than one in seven newlywed couples are now multiracial. This data also does not account for non-married multi-racial couples that are adding to the growing multiracial Gen Z population&#8230;<\/p>\n<p>Read the entire article <a href=\"http:\/\/www.mediapost.com\/publications\/article\/257641\/multiracial-gen-z-and-the-future-of-marketing.html\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multiracial Gen Z And The Future Of Marketing Media Post 2015-09-03 Jose Villa, Founder and president Sensis, Los Angeles, California Millennials are generally believed to be the most ethnically and racially diverse generation in American history. Hispanics (20%), African-Americans (14%) and Asians (6%) make up 40% of the total millennial population. This diversity underpins the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,33,14647,8,20],"tags":[20963,20958,20959,974,973],"class_list":["post-42603","post","type-post","status-publish","format-standard","hentry","category-articles","category-census","category-economics","category-media-archive","category-usa","tag-generation-z","tag-jose-villa","tag-media-post","tag-william-frey","tag-william-h-frey"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/42603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42603"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/42603\/revisions"}],"predecessor-version":[{"id":42604,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/42603\/revisions\/42604"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}