{"id":44997,"date":"2016-01-09T01:39:42","date_gmt":"2016-01-09T01:39:42","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=44997"},"modified":"2016-01-09T01:39:42","modified_gmt":"2016-01-09T01:39:42","slug":"thai-beauty-ad-just-being-white-you-will-win","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=44997","title":{"rendered":"Thai beauty ad: ‘Just being white, you will win’"},"content":{"rendered":"

Thai beauty ad: ‘Just being white, you will win’<\/a><\/strong><\/em><\/p>\n

Cable News Network (CNN)<\/a>
\n2016-01-08<\/p>\n

Wilfred Chan<\/a><\/strong><\/p>\n

(CNN)\u2014It’s hard to imagine anything more blatant than this.<\/p>\n

A new Thai beauty ad claiming white skin is the key to success has unleashed a storm of criticism in Thailand<\/a>, especially online, where people complain the ad perpetuates damaging, racist ideas.<\/p>\n

“Just being white, you will win,” says Cris Horwang<\/a>, a smiling pale-skinned actress, in the 50-second spot by Seoul Secret<\/a>, a Thai beauty company.<\/p>\n

Without the advertised pill, “the whiteness I have invested in, will just vanish,” she warns.<\/p>\n

On screen, the actress’ expression turns despondent as her skin is digitally altered to turn black.<\/p>\n

Horwang promises that the product, called Snowz, “will help you not to return to being dark.”<\/p>\n

“Eternally white, I am confident,” she adds.<\/p>\n

On Friday evening, Seoul Secret pulled the video from its online platforms and issued a statement.<\/p>\n

“(We) would like to apologize for the mistake and claim full responsibility for this incident. Our company did not have any intention to convey discriminatory or racist messages,” it said.<\/p>\n

“What we intended to convey was that self-improvement in terms of personality, appearance, skills, and professionality (sic) is crucial.”…<\/p>\n

Read the entire article and view the ad\u00a0here<\/a>.<\/p>\n

[Note from Steven F. Riley: See the article, “Skin Bleaching and Global White Supremacy: By Way of Introduction<\/a>.”]<\/p>\n","protected":false},"excerpt":{"rendered":"

Thai beauty ad: ‘Just being white, you will win’ Cable News Network (CNN) 2016-01-08 Wilfred Chan (CNN)\u2014It’s hard to imagine anything more blatant than this. A new Thai beauty ad claiming white skin is the key to success has unleashed a storm of criticism in Thailand, especially online, where people complain the ad perpetuates damaging, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,16,8,842],"tags":[9447,3142,22560,22562,529,22561],"class_list":["post-44997","post","type-post","status-publish","format-standard","hentry","category-articles","category-asia","category-media-archive","category-videos","tag-cable-news-network","tag-cnn","tag-cris-horwang","tag-seoul-secret","tag-thailand","tag-wilfred-chan"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/44997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44997"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/44997\/revisions"}],"predecessor-version":[{"id":44998,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/44997\/revisions\/44998"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}