{"id":45590,"date":"2016-02-12T18:52:45","date_gmt":"2016-02-12T18:52:45","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=45590"},"modified":"2016-02-12T18:52:45","modified_gmt":"2016-02-12T18:52:45","slug":"race-interracial-families-and-political-advertising-in-the-obama-era-experimental-evidence","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=45590","title":{"rendered":"Race, Interracial Families, and Political Advertising in the Obama Era: Experimental Evidence"},"content":{"rendered":"

Race, Interracial Families, and Political Advertising in the Obama Era: Experimental Evidence<\/a><\/strong><\/em><\/p>\n

Political Communication<\/a>
\nPublished online: 2016-01-20
\nDOI: 10.1080\/10584609.2015.1106625<\/a><\/p>\n

Ethan Porter<\/strong><\/a>
\nDepartment of Political Science
\nUniversity of Chicago, Chicago, Illinois<\/em><\/p>\n

Thomas J. Wood<\/a><\/strong>, Assistant Professor of Political Science
\nOhio State University<\/em><\/p>\n

Across two studies of race and interracial families in political advertising, this article finds that significant benefits accrue to Black candidates who present themselves as part of interracial families. These findings suggest Black candidates are more likely to succeed when they engage in displays of \u201cracial novelty,\u201d or counter-stereotypical behavior, provided that behavior signals closer affinity to White voters. For Study 1, we tested four original advertisements for a fictitious political candidate, in which we varied only the candidate\u2019s race and the race of his son. The Black candidate with the White son prevailed over all other combinations, with respondents finding him the most trustworthy, most qualified for office, most likely to share their values, and most likely to care about people like them. For Study 2, we tested four new original advertisements for a fictitious Black candidate, varying only the candidate\u2019s profession and the race of his son. We find, again, that Black candidates who display non-Black children do significantly better than Black candidates who display racially homogeneous families. However, we observe much more modest benefits for a Black candidate who practices a racially novel profession. We view these results as demonstrating that Black candidates are more likely to reap the rewards of racial novelty only when they are willing to provide a personal, rather than professional, signal of their affinity for Whites. As Study 2 shows, White voters in particular are responsive to personal (rather than professional) demonstrations of racial novelty. This affirms the logic of \u201cNew Racism<\/a>,\u201d whereby Blacks are looked favorably upon if they exhibit behavior associated with Whites, but penalized otherwise.<\/p>\n

Read or purchase the article here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Race, Interracial Families, and Political Advertising in the Obama Era: Experimental Evidence Political Communication Published online: 2016-01-20 DOI: 10.1080\/10584609.2015.1106625 Ethan Porter Department of Political Science University of Chicago, Chicago, Illinois Thomas J. Wood, Assistant Professor of Political Science Ohio State University Across two studies of race and interracial families in political advertising, this article finds […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,8,26,20],"tags":[22940,22939,22941,22942],"class_list":["post-45590","post","type-post","status-publish","format-standard","hentry","category-articles","category-media-archive","category-politics","category-usa","tag-ethan-porter","tag-political-communication","tag-thomas-j-wood","tag-thomas-wood"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/45590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45590"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/45590\/revisions"}],"predecessor-version":[{"id":45591,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/45590\/revisions\/45591"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}