{"id":47961,"date":"2016-06-26T18:13:04","date_gmt":"2016-06-26T18:13:04","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=47961"},"modified":"2016-06-26T18:13:04","modified_gmt":"2016-06-26T18:13:04","slug":"these-2-ads-might-say-everything-about-how-global-racism-really-is","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=47961","title":{"rendered":"These 2 Ads Might Say Everything About How Global Racism Really Is"},"content":{"rendered":"<p><a href=\"http:\/\/multiasianfamilies.blogspot.com\/2016\/06\/these-2-ads-might-say-everything-about.html\" target=\"_blank\"><em><strong>These 2 Ads Might Say Everything About How Global Racism Really Is<\/strong><\/em><\/a><\/p>\n<p><a href=\"http:\/\/multiasianfamilies.blogspot.com\" target=\"_blank\">Multiracial Asian Families: thinking about race, families, children, and the intersection of mixed ID\/Asian<\/a><br \/>\n2016-06-26<\/p>\n<p><a href=\"https:\/\/twitter.com\/multiasianfams\" target=\"_blank\"><strong>Sharon H. Chang<\/strong><\/a><\/p>\n<p>sigh.<\/p>\n<p>SIGH.<\/p>\n<p>Siiiiiiiiigh.<\/p>\n<p>Alright that&#8217;s done. I want (pause) &#8212; well I don&#8217;t want, but feel like I need to show you two TV ads recently posted to <a href=\"http:\/\/www.youtube.com\" target=\"_blank\">YouTube<\/a> literally within days of each other. Both are out of <a href=\"https:\/\/en.wikipedia.org\/wiki\/East_Asia\" target=\"_blank\">east Asia<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Japan\" target=\"_blank\">Japan<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/China\" target=\"_blank\">China<\/a> respectively. The first is a Toyota commercial out of Japan. It portrays a shiny techno-future funneled through the nostalgic eyes of a white father and happy memories of his mixed race Japanese family\/children:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MM2JpJGoiv4?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Not super hard to read the messaging here right? Japan is changing. Got it. Changing for the better. Got it. Symbolized by this mixed race family. Got it. And importantly, symbolized by this mixed race family with a white father. Got it. Now let me pause and give nod to something super important here. <a href=\"http:\/\/brandinginasia.com\/japan-mixed-race\/\" target=\"_blank\">It is rare to see mixed families portrayed at all<\/a> in Japan, a nation with an impressive <a href=\"http:\/\/america.aljazeera.com\/opinions\/2014\/11\/multiculturalismjapanantikoreanprotests.html\" target=\"_blank\">history of racial-ethnic purity<\/a> rhetoric, xenophobia, violent discrimination and practice. So yes I completely get that this Toyota commercial is a step forward.<\/p>\n<p>At the same time it isn&#8217;t.<\/p>\n<p>Now, check out this second commercial for Qiaobi laundry detergent out of China which has been airing at least since April&#8230;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Xq-I0JRhvt4?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>&#8230;<\/p>\n<p>Read the entire article <a href=\"http:\/\/multiasianfamilies.blogspot.com\/2016\/06\/these-2-ads-might-say-everything-about.html\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These 2 Ads Might Say Everything About How Global Racism Really Is Multiracial Asian Families: thinking about race, families, children, and the intersection of mixed ID\/Asian 2016-06-26 Sharon H. Chang sigh. SIGH. Siiiiiiiiigh. Alright that&#8217;s done. I want (pause) &#8212; well I don&#8217;t want, but feel like I need to show you two TV ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,16,8413,8],"tags":[221,1793,16772,24292,14613,16773,24291],"class_list":["post-47961","post","type-post","status-publish","format-standard","hentry","category-articles","category-asia","category-communications","category-media-archive","tag-china","tag-japan","tag-multiracial-asian-families","tag-qiaobi","tag-sharon-chang","tag-sharon-h-chang","tag-toyota"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47961"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47961\/revisions"}],"predecessor-version":[{"id":47962,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47961\/revisions\/47962"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}