{"id":54859,"date":"2017-08-26T23:40:26","date_gmt":"2017-08-26T23:40:26","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=54859"},"modified":"2017-08-27T02:19:46","modified_gmt":"2017-08-27T02:19:46","slug":"barack-obama-and-the-nommo-tradition-of-afrocentric-orality","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=54859","title":{"rendered":"Barack Obama and the Nommo Tradition of Afrocentric Orality"},"content":{"rendered":"<p><a href=\"https:\/\/daily.jstor.org\/barack-obama-and-the-nommo-tradition-of-afrocentric-orality\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Barack Obama and the Nommo Tradition of Afrocentric Orality<\/strong><\/em><\/a><\/p>\n<p><a href=\"https:\/\/daily.jstor.org\" target=\"_blank\" rel=\"noopener\">JSTOR Daily: Where News Meets Its Scholarly Match<\/a><br \/>\n2017-08-23<\/p>\n<p><a href=\"https:\/\/shannonludersmanuel.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Shannon Luders-Manuel<\/strong><\/a><\/p>\n<table border=\"0\" width=\"552\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/daily.jstor.org\/barack-obama-and-the-nommo-tradition-of-afrocentric-orality\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/daily.jstor.org\/wp-content\/uploads\/2017\/08\/obama_state_of_union_2011_1050x700.jpg\" width=\"550\" border=\"0\" \/><\/a><br \/>\n<small><a href=\"https:\/\/en.wikipedia.org\/wiki\/Barack_Obama\" target=\"_blank\" rel=\"noopener\">President Obama<\/a> delivers the <a href=\"https:\/\/en.wikipedia.org\/wiki\/State_of_the_Union\" target=\"_blank\" rel=\"noopener\">State of the Union<\/a> in 2011<br \/>\nvia <a href=\"https:\/\/flic.kr\/p\/9dorHp\" target=\"_blank\" rel=\"noopener\">Flickr\/White House<\/a><\/small><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Black actors, entertainers, and everyday citizens often have a particular cadence to their voices that others can identify as \u201cblack,\u201d whether or not the listeners can see the individual speaking. Popular culture seems to think that black men sound wise simply by their voices alone, leading to black actors narrating myriad commercials, including <a href=\"https:\/\/en.wikipedia.org\/wiki\/Dennis_Haysbert\" target=\"_blank\" rel=\"noopener\">Dennis Haysbert<\/a> for <a href=\"https:\/\/www.youtube.com\/watch?v=q0toJxCvtmI\" target=\"_blank\" rel=\"noopener\">Allstate Insurance<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Samuel_L._Jackson\" target=\"_blank\" rel=\"noopener\">Samuel L. Jackson<\/a> for <a href=\"https:\/\/www.youtube.com\/watch?v=1ygKodp022E\" target=\"_blank\" rel=\"noopener\">Capital One<\/a>. In an article for <a href=\"https:\/\/www.guernicamag.com\/\" target=\"_blank\" rel=\"noopener\"><em>Guernica<\/em><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/John_McWhorter\" target=\"_blank\" rel=\"noopener\">John McWhorter<\/a> <a href=\"https:\/\/www.guernicamag.com\/thick-of-tongue\/\" target=\"_blank\" rel=\"noopener\">breaks down this speech pattern<\/a>: \u201cIt differs from standard English\u2019s sound in the same way that other <a href=\"https:\/\/en.wikipedia.org\/wiki\/Dialect\" target=\"_blank\" rel=\"noopener\">dialects<\/a> do, in certain shadings of vowels, aspects of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Intonation_(linguistics)\" target=\"_blank\" rel=\"noopener\">intonation<\/a>, and also that elusive thing known as <a href=\"https:\/\/en.wikipedia.org\/wiki\/Timbre\" target=\"_blank\" rel=\"noopener\">timbre<\/a>, most familiar to singers\u2014degrees of breathiness, grain, huskiness, \u2018space.\u2019\u201d<\/p>\n<p>While sound influences dialect, black oration goes back much further, to the idea of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nommo\" target=\"_blank\" rel=\"noopener\"><em>nommo<\/em><\/a>, which is rooted in <a href=\"https:\/\/en.wikipedia.org\/wiki\/West_Africa\" target=\"_blank\" rel=\"noopener\">West African<\/a> tradition. Through both dialect and <em>nommo<\/em>, former\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Barack_Obama\" target=\"_blank\" rel=\"noopener\">President Barack Obama<\/a> was able to inspire black and white audiences, altering his word choice and patterns accordingly&#8230;<\/p>\n<p>Scholarship of\u00a0<em>nommo<\/em> is wanting. However, in the <a href=\"http:\/\/journals.sagepub.com\/home\/jbs\" target=\"_blank\" rel=\"noopener\"><em>Journal of Black Studies<\/em><\/a>, <a href=\"http:\/\/sheenachoward.com\/\" target=\"_blank\" rel=\"noopener\">Sheena C. Howard<\/a> <a href=\"https:\/\/www.jstor.org\/stable\/41304552?mag=barack-obama-and-the-nommo-tradition-of-afrocentric-orality\" target=\"_blank\" rel=\"noopener\">defines\u00a0it in the following manner<\/a>: \u201c<em>Nommo<\/em>, the creative power of the word, is a delivery style that is unique to African Americans. <em>Nommo<\/em> is manifested in characteristics of African <a href=\"https:\/\/en.wikipedia.org\/wiki\/Orality\" target=\"_blank\" rel=\"noopener\">orality<\/a>.\u201d She focuses on four characteristics of <em>nommo<\/em>: rhythm, call and response, mythication, and repetition, and she analyzes their use in two of Obama\u2019s speeches: one at Howard University and the other at Southern New Hampshire University, both in 2007&#8230;<\/p>\n<p>Read the entire article <a href=\"https:\/\/daily.jstor.org\/barack-obama-and-the-nommo-tradition-of-afrocentric-orality\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While sound influences dialect, black oration goes back much further, to the idea of nommo, which is rooted in West African tradition. Through both dialect and nommo, former\u00a0President Barack Obama was able to inspire black and white audiences, altering his word choice and patterns accordingly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1295,12,63,8413,1196,8,26,20],"tags":[27481,27480,27482,27483,3966],"class_list":["post-54859","post","type-post","status-publish","format-standard","hentry","category-africa","category-articles","category-barack-obama","category-communications","category-literary-criticism","category-media-archive","category-politics","category-usa","tag-jstor","tag-jstor-daily","tag-nommo","tag-orality","tag-shannon-luders-manuel"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/54859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54859"}],"version-history":[{"count":2,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/54859\/revisions"}],"predecessor-version":[{"id":54861,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/54859\/revisions\/54861"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}