{"id":55696,"date":"2018-02-12T02:34:57","date_gmt":"2018-02-12T02:34:57","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=55696"},"modified":"2018-02-12T02:34:57","modified_gmt":"2018-02-12T02:34:57","slug":"inside-the-biracial-advertising-boom","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=55696","title":{"rendered":"Inside the Biracial Advertising Boom"},"content":{"rendered":"

Inside the Biracial Advertising Boom<\/strong><\/em><\/a><\/p>\n

The Daily Beast<\/a>
\n2018-02-05<\/p>\n

Hallie Golden<\/strong><\/a>
\nSalt Lake City, Utah<\/em><\/p>\n

<\/a>
\nState Farm<\/em><\/small><\/p>\n

Biracial couples and families are becoming increasingly common. Companies are using them in advertisements to reflect that reality, and to sell to those who value diversity.<\/em><\/p>\n

Infiniti USA<\/a> recently released an advertisement featuring a dad repeatedly heading out to grab more food for a holiday meal with his wife and two daughters.<\/p>\n

First it\u2019s sweet potatoes, then shrimp, and finally the wife takes over to get a pecan pie. It\u2019s a fairly straightforward 30-second advertisement riffing off of the idea that the husband and wife love to drive their cars so much they look forward to these types of trivial errands.<\/p>\n

The unique part has to do with the actors who play this adoring family: The father is white, the mother is black, and their teenage daughters are biracial.<\/p>\n

By casting the ad in such a way, Infiniti has joined a growing list of companies selling everything from breakfast cereal to cars to clothing that portray the American family in TV advertisements as more than a single race.<\/p>\n

But why are all these companies jumping on the diversity bandwagon?…<\/p>\n

Read the entire article here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Biracial couples and families are becoming increasingly common. Companies are using them in advertisements to reflect that reality, and to sell to those who value diversity.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,8413,8,20],"tags":[28014,13384],"class_list":["post-55696","post","type-post","status-publish","format-standard","hentry","category-articles","category-communications","category-media-archive","category-usa","tag-hallie-golden","tag-the-daily-beast"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/55696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55696"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/55696\/revisions"}],"predecessor-version":[{"id":55697,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/55696\/revisions\/55697"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}