{"id":56601,"date":"2018-06-27T01:08:08","date_gmt":"2018-06-27T01:08:08","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=56601"},"modified":"2018-06-27T01:08:08","modified_gmt":"2018-06-27T01:08:08","slug":"a-sign-of-modern-society-more-multiracial-families-in-commercials","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=56601","title":{"rendered":"A Sign of \u2018Modern Society\u2019: More Multiracial Families in Commercials"},"content":{"rendered":"<p><a href=\"https:\/\/www.nytimes.com\/2018\/06\/03\/business\/media\/advertising-multiracial-families.html\" target=\"_blank\" rel=\"noopener\"><em><strong>A Sign of \u2018Modern Society\u2019: More Multiracial Families in Commercials<\/strong><\/em><\/a><\/p>\n<p><a href=\"https:\/\/www.nytimes.com\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a><br \/>\n2018-06-03<\/p>\n<p><a href=\"https:\/\/muckrack.com\/joanne-kaufman\" target=\"_blank\" rel=\"noopener\"><strong>Joanne Kaufman<\/strong><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/q_dsLVqExW4?ecver=2\" width=\"550\" height=\"292\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\">\ufeff<\/span><\/iframe><\/p>\n<p>A hapless man stands on the sidewalk, watching and wincing as an ex-girlfriend tosses his possessions out a second-floor window in a commercial for DirecTV Now. A husband and wife are overjoyed to learn from a Fidelity investments adviser that, yes, they have saved enough for retirement to realize their fondest dream, one that involves a boat and a grandchild. And a considerably younger couple is delighted with the possibilities presented by the Clearblue ovulation test system.<\/p>\n<p>The men and women vary in age, circumstances and happiness levels, but they have one thing in common. They are all part of interracial couples.<\/p>\n<p>Recently, companies and brands like JPMorgan Chase, Humira, State Farm, Smile Direct Club, Coors Light, Macy\u2019s, Tide and Cadillac have featured multiracial couples or families in their advertising.<\/p>\n<p>\u201cThere\u2019s no doubt that the incidence of these commercials is at least double what it was five years ago,\u201d said <a href=\"http:\/\/larrychiagouris.com\/\" target=\"_blank\" rel=\"noopener\">Larry Chiagouris<\/a>, a professor of marketing at the Pace University Lubin School of Business&#8230;<\/p>\n<p>Read the entire article <a href=\"https:\/\/www.nytimes.com\/2018\/06\/03\/business\/media\/advertising-multiracial-families.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The men and women vary in age, circumstances and happiness levels, but they have one thing in common. They are all part of interracial couples.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,8413,8,20],"tags":[15013,28803,28800,28801,28804,2640,28802,28805,2327],"class_list":["post-56601","post","type-post","status-publish","format-standard","hentry","category-articles","category-communications","category-media-archive","category-usa","tag-allen-adamson","tag-andrea-diquez","tag-joanne-kaufman","tag-larry-chiagouris","tag-marty-kohr","tag-new-york-times","tag-sarah-block","tag-susan-canavari","tag-the-new-york-times"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/56601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56601"}],"version-history":[{"count":1,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/56601\/revisions"}],"predecessor-version":[{"id":56602,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/56601\/revisions\/56602"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}