{"id":57343,"date":"2019-01-22T16:36:33","date_gmt":"2019-01-22T16:36:33","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/?p=57343"},"modified":"2019-01-22T18:37:29","modified_gmt":"2019-01-22T18:37:29","slug":"backlash-over-ad-depicting-naomi-osaka-with-light-skin-prompts-apology","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=57343","title":{"rendered":"Backlash Over Ad Depicting Naomi Osaka With Light Skin Prompts Apology"},"content":{"rendered":"<p><a href=\"https:\/\/www.nytimes.com\/2019\/01\/22\/world\/asia\/naomi-osaka-anime-ad.html\" target=\"_blank\" rel=\"noopener\"><em><strong>Backlash Over Ad Depicting Naomi Osaka With Light Skin Prompts Apology<\/strong><\/em><\/a><\/p>\n<p><a href=\"https:\/\/www.nytimes.com\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a><br \/>\n2019-01-22<\/p>\n<p><a href=\"http:\/\/bydanielvictor.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Daniel Victor<\/strong><\/a><\/p>\n<table border=\"0\" width=\"550\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.nytimes.com\/2019\/01\/22\/world\/asia\/naomi-osaka-anime-ad.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"css-11cwn6f\" style=\"cursor: pointer;\" src=\"https:\/\/static01.nyt.com\/images\/2019\/01\/23\/world\/asia\/23xp-osaka\/23xp-osaka-articleLarge.jpg?quality=75&amp;auto=webp&amp;disable=upscale\" sizes=\"((min-width: 600px) and (max-width: 1004px)) 84vw, (min-width: 1005px) 60vw, 100vw\" srcset=\"https:\/\/static01.nyt.com\/images\/2019\/01\/23\/world\/asia\/23xp-osaka\/23xp-osaka-articleLarge.jpg?quality=90&amp;auto=webp 600w,https:\/\/static01.nyt.com\/images\/2019\/01\/23\/world\/asia\/23xp-osaka\/23xp-osaka-jumbo.jpg?quality=90&amp;auto=webp 1024w,https:\/\/static01.nyt.com\/images\/2019\/01\/23\/world\/asia\/23xp-osaka\/23xp-osaka-superJumbo.jpg?quality=90&amp;auto=webp 2020w\" alt=\"\" width=\"550\" border=\"0\" \/><\/a><br \/>\n<small>At left, a cartoon version of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Naomi_Osaka\" target=\"_blank\" rel=\"noopener\">Naomi Osaka<\/a> in an ad for <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nissin_Foods\" target=\"_blank\" rel=\"noopener\">Nissin<\/a>, a Japanese <a href=\"https:\/\/en.wikipedia.org\/wiki\/Instant_noodle\" target=\"_blank\" rel=\"noopener\">instant-noodle<\/a> brand; at right, the real Ms. Osaka at the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Australian_Open\" target=\"_blank\" rel=\"noopener\">Australian Open<\/a> this month.<br \/>\n<em>Nissin; Lucy Nicholson\/Reuters<\/em><\/small><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Naomi_Osaka\" target=\"_blank\" rel=\"noopener\">Naomi Osaka<\/a>, the half-Haitian, half-Japanese tennis champion, is the star of a new Japanese <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anime\" target=\"_blank\" rel=\"noopener\">anime<\/a>-style advertisement.<\/p>\n<p>The problem? The cartoon Ms. Osaka bears little resemblance to her real, biracial self.<\/p>\n<p>Her skin was unmistakably lightened, and her hair style changed \u2014 a depiction that has prompted criticism in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Japan\" target=\"_blank\" rel=\"noopener\">Japan<\/a>, where she has <a href=\"https:\/\/www.nytimes.com\/2018\/08\/23\/magazine\/naomi-osakas-breakthrough-game.html?module=inline\" target=\"_blank\" rel=\"noopener\">challenged a longstanding sense of cultural and racial homogeneity<\/a>.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6jocUyrOQ2o\" target=\"_blank\" rel=\"noopener\">The ad<\/a> \u2014 unveiled this month by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nissin_Foods\" target=\"_blank\" rel=\"noopener\">Nissin<\/a>, one of the world\u2019s largest <a href=\"https:\/\/en.wikipedia.org\/wiki\/Instant_noodle\" target=\"_blank\" rel=\"noopener\">instant-noodle<\/a> brands \u2014 features Ms. Osaka and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kei_Nishikori\" target=\"_blank\" rel=\"noopener\">Kei Nishikori<\/a>, Japan\u2019s top-ranked male tennis player, in a cartoon drawn by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Takeshi_Konomi\" target=\"_blank\" rel=\"noopener\">Takeshi Konomi<\/a>, a well-known <a href=\"https:\/\/en.wikipedia.org\/wiki\/Manga\" target=\"_blank\" rel=\"noopener\">manga<\/a> artist whose series \u201c<a href=\"https:\/\/www.amazon.com\/Princess-Tennis-working-assistant-artist\/dp\/1499797524\" target=\"_blank\" rel=\"noopener\">The Prince of Tennis<\/a>\u201d is popular in Japan&#8230;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6jocUyrOQ2o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Mr. Konomi and Ms. Osaka, who faces <a href=\"https:\/\/en.wikipedia.org\/wiki\/Elina_Svitolina\" target=\"_blank\" rel=\"noopener\">Elina Svitolina<\/a> in an <a href=\"https:\/\/en.wikipedia.org\/wiki\/Australian_Open\" target=\"_blank\" rel=\"noopener\">Australian Open<\/a> quarterfinal match on Wednesday, have not publicly commented on the backlash to the ad&#8230;<\/p>\n<p>Read the entire article <a href=\"https:\/\/www.nytimes.com\/2019\/01\/22\/world\/asia\/naomi-osaka-anime-ad.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her skin was unmistakably lightened, and her hair style changed \u2014 a depiction that has prompted criticism in Japan, where she has challenged a longstanding sense of cultural and racial homogeneity.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,16,8413,8],"tags":[240,20239,1793,22759,2640,29291,29292,7222,21018,2327],"class_list":["post-57343","post","type-post","status-publish","format-standard","hentry","category-articles","category-asia","category-communications","category-media-archive","tag-colorism","tag-daniel-victor","tag-japan","tag-naomi-osaka","tag-new-york-times","tag-nissin","tag-nissin-foods","tag-sports","tag-tennis","tag-the-new-york-times"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/57343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57343"}],"version-history":[{"count":2,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/57343\/revisions"}],"predecessor-version":[{"id":57345,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/57343\/revisions\/57345"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}