{"id":6362,"date":"2010-03-29T17:43:00","date_gmt":"2010-03-29T17:43:00","guid":{"rendered":"http:\/\/www.mixedracestudies.org\/wordpress\/?p=6362"},"modified":"2015-03-13T00:12:23","modified_gmt":"2015-03-13T00:12:23","slug":"home-on-the-range-kids-visual-culture-and-cognitive-equity","status":"publish","type":"post","link":"https:\/\/mixedracestudies.org\/wp\/?p=6362","title":{"rendered":"Home on the Range: Kids, Visual Culture, and Cognitive Equity"},"content":{"rendered":"<p><strong><em><a href=\"http:\/\/dx.doi.org\/10.1177\/1532708608326606\" target=\"_blank\">Home on the Range: Kids, Visual Culture, and Cognitive Equity<\/a><\/em><\/strong><\/p>\n<p><a href=\"http:\/\/csc.sagepub.com\/\" target=\"_blank\">Cultural Studies Critical Methodologies<\/a><br \/>\n<a href=\"http:\/\/csc.sagepub.com\/content\/vol9\/issue2\/\" target=\"_blank\">Volume 9, Number 2<\/a> (April 2009)<br \/>\npages 141-148<br \/>\nDOI: <a href=\"http:\/\/dx.doi.org\/10.1177\/1532708608326606\" target=\"_blank\">10.1177\/1532708608326606<\/a><\/p>\n<p><strong><a href=\"http:\/\/coms.concordia.ca\/faculty\/roth.html\" target=\"_blank\">Lorna Roth<\/a><\/strong>, Associate Professor of Communication Studies<br \/>\n<em>Concordia University, Montreal, Quebec, Canada<\/em><\/p>\n<p>This essay focuses on Binney and Smith&#8217;s creation and marketing of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Crayola\" target=\"_blank\">Crayola<\/a> fleshtone art products from the late 1950s until the mid-1990s, analyzing the company&#8217;s shifting nomenclature\u2014<strong>from &#8220;flesh&#8221; to &#8220;peach&#8221; to its multicultural collection.<\/strong> After reflecting on the significance of Crayola&#8217;s color adjustment for children&#8217;s sociocultural and aesthetic development and for teacher&#8217;s pedagogical repertoires around diversity issues, I introduce an original notion&#8211;cognitive equity. I propose this as a refined way of understanding racial and cultural equity issues that don&#8217;t just revolve around statistics and access to institutions, but also inscribes a new normative vision of skin color equity directly into technologies, products, and body representations in a range of visual media. At the very early stage of children&#8217;s cognitive development when stereotypes and racisms are being formed, this would be a particularly intelligent design strategy in which to reinforce multiculturalism and multiracialism in all aspects of their visual culture and the commodities that are available to them.<\/p>\n<p>Read or purchase the article <a href=\"http:\/\/csc.sagepub.com\/cgi\/reprint\/9\/2\/141\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home on the Range: Kids, Visual Culture, and Cognitive Equity Cultural Studies Critical Methodologies Volume 9, Number 2 (April 2009) pages 141-148 DOI: 10.1177\/1532708608326606 Lorna Roth, Associate Professor of Communication Studies Concordia University, Montreal, Quebec, Canada This essay focuses on Binney and Smith&#8217;s creation and marketing of Crayola fleshtone art products from the late 1950s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,8413,8,394,23],"tags":[2673,2672],"class_list":["post-6362","post","type-post","status-publish","format-standard","hentry","category-articles","category-communications","category-media-archive","category-socialscience","category-teaching","tag-cultural-studies-critical-methodologies","tag-lorna-roth"],"_links":{"self":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/6362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6362"}],"version-history":[{"count":0,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/6362\/revisions"}],"wp:attachment":[{"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixedracestudies.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}