Mixed Race Studies

Cheerios stands by TV ad showing mixed-race family

Associated Press
2013-06-05

Leanne Italie, Entertainment and Lifestyles Writer

NEW YORK (AP) — A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios.

“Mom,” says the girl. “Dad told me Cheerios is good for your heart. Is that true?”

Cut to dad waking from a nap on the living room couch with a pile of Cheerios on his chest (where his heart is) crunchily cascading to the floor.

The message is in line with the company’s Heart Healthy campaign, except this 30-second ad features a black dad, white mom and biracial child and produced enough vitriol on YouTube last week that Cheerios requested the comments section be turned off.

This week, the company is standing by the fictitious family, which reflects a black-white racial mix uncommon in commercials today, especially in ads on TV, at a time when interracial and interethnic couples are on the rise in real life, according to 2010 U.S. Census data, brand strategists and marketing consultants.

“The reality is that in general most big companies don’t want to take a lot of risks,” said Laura Ries, who has written five books on marketing and brand strategy and consults for companies large, small and in between.

“The ability for nameless, faceless people to get on the Internet is out there, and companies don’t like it when people yell at them,” she said.

Camille Gibson, vice president of marketing for Cheerios, said it’s the first time the ad campaign that focuses on family moments has featured an interracial couple, with General Mills Inc. casting the actors to reflect the changing U.S. population.

“We felt like we were reflecting an American family,” Gibson said…

Read the entire article here.

In a first, black voter turnout rate passes whites

Associated Press
2013-04-29

Hope Yen

WASHINGTON (AP) — America’s blacks voted at a higher rate than other minority groups in 2012 and by most measures surpassed the white turnout for the first time, reflecting a deeply polarized presidential election in which blacks strongly supported Barack Obama while many whites stayed home.

Had people voted last November at the same rates they did in 2004, when black turnout was below its current historic levels, Republican Mitt Romney would have won narrowly, according to an analysis conducted for The Associated Press.

Census data and exit polling show that whites and blacks will remain the two largest racial groups of eligible voters for the next decade. Last year’s heavy black turnout came despite concerns about the effect of new voter-identification laws on minority voting, outweighed by the desire to re-elect the first black president.

William H. Frey, a demographer at the Brookings Institution, analyzed the 2012 elections for the AP using census data on eligible voters and turnout, along with November’s exit polling. He estimated total votes for Obama and Romney under a scenario where 2012 turnout rates for all racial groups matched those in 2004. Overall, 2012 voter turnout was roughly 58 percent, down from 62 percent in 2008 and 60 percent in 2004.

The analysis also used population projections to estimate the shares of eligible voters by race group through 2030. The numbers are supplemented with material from the Pew Research Center and George Mason University associate professor Michael McDonald, a leader in the field of voter turnout who separately reviewed aggregate turnout levels across states, as well as AP interviews with the Census Bureau and other experts. The bureau is scheduled to release data on voter turnout in May.

Overall, the findings represent a tipping point for blacks, who for much of America’s history were disenfranchised and then effectively barred from voting until passage of the Voting Rights Act in 1965.

But the numbers also offer a cautionary note to both Democrats and Republicans after Obama won in November with a historically low percentage of white supporters. While Latinos are now the biggest driver of U.S. population growth, they still trail whites and blacks in turnout and electoral share, because many of the Hispanics in the country are children or noncitizens…

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Tries to Marry Quadroon

Los Angeles Herald
Volume 35, Number 31 (1907-11-02)
page 2, column 6
Source: California Digital Newspaper Collection

By Associated Press

YUMA, Ariz,, Nov. 1-M. G. Graff, aged 21 years, white, of Riverside, Cal., and Addle Burkhart, aged 20, were refused the office of marriage by Probate Judge Godfrey here today and the license issued them was destroyed on the girl’s confession that she is a quadroon.

Race, Religion Collide in 2012 Campaign

The Associated Press
2012-05-05

Jesse Washington, National Writer, Race and Ethnicity

Rachel Zoll, National Religion Writer

How unthinkable it was, not so long ago, that a presidential election would pit a candidate fathered by an African against another condemned as un-Christian.

And yet, here it is: Barack Obama vs. Mitt Romney, an African-American and a white Mormon, representatives of two groups and that have endured oppression to carve out a place in the United States. How much progress has America made against bigotry? By November, we should have some idea.

Perhaps mindful of the lingering power of prejudice, both men soft-pedal their status as racial or religious pioneers. But these things “will be factors whether they’re explicitly stated or not, because both Obama and Romney are minorities,” said Nancy Wadsworth, co-editor of the anthology “Faith and Race in American Political Life.” Mormons are 1.7 percent of the U.S. population, according to the Pew Research Center; African-Americans are 12.6 percent

“Americans like to obsess about ways that people are different,” said Wadsworth, a political science professor at the University of Denver. Voters of all types say that a candidate’s race or religious beliefs should not be cause for bias, “but Americans are really conflicted about this, and they talk out of both sides of their mouth.”…

Read the entire article here.

In Brazil, a mix of racial openness and exclusion

Nordonia Hills News-Leader
Kent, Ohio
2013-03-14

Jenny Barchfield
Associated Press

RIO DE JANEIRO (AP) — Many Brazilians cast their country as racial democracy where people of different groups long have intermarried, resulting in a large mixed-race population. But you need only turn on the TV, open the newspaper or stroll down the street to see clear evidence of segregation.
 
In Brazil, whites are at the top of the social pyramid, dominating professions of wealth, prestige and power. Dark-skinned people are at the bottom of the heap, left to clean up after others and take care of their children and the elderly.
 
The 2010 census marked the first time in which black and mixed-race people officially outnumbered whites, weighing in at just over 50 percent, compared with 47 percent for whites. Researchers suggest that Brazil actually may have been a majority-nonwhite country for some time, with the latest statistics reflecting a decreased social stigma that makes it easier for nonwhites to report their actual race.
 
It is a mix of anomalies in Brazil that offers lessons to a United States now in transition to a “majority-minority” nation: how racial integration in social life does not always translate to economic equality, and how centuries of racial mixing are no guaranteed route to a colorblind society…

…Nubia de Lima, a 29-year-old black producer for Globo television network, said she experiences racism on a daily basis, in the reactions and comments of strangers who are constantly taking her for a maid, a nanny or a cook, despite her flair for fashion and pricey wardrobe.
 
“People aren’t used to seeing black people in positions of power,” she said. “It doesn’t exist. They see you are black and naturally assume that you live in a favela (hillside slum) and you work as a housekeeper.”…

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US stopping use of term ‘Negro’ for census surveys

The Associated Press
2013-02-25

Hope Yen

WASHINGTON (AP) — After more than a century, the Census Bureau is dropping its use of the word “Negro” to describe black Americans in surveys.

Instead of the term that came into use during the Jim Crow era of racial segregation, census forms will use the more modern labels “black” or “African-American”.

The change will take effect next year when the Census Bureau distributes its annual American Community Survey to more than 3.5 million U.S. households, Nicholas Jones, chief of the bureau’s racial statistics branch, said in an interview…

Read the entire article here.

Black Pride, Democratic Politics: Can They Be Separated in Blacks’ Support of Obama?

The Associated Press
2012-10-13

Jesse Washington, National Writer, Race and Ethnicity

Surviving slavery, segregation and discrimination has forged a special pride in African-Americans. Now some are saying this hard-earned pride has become prejudice in the form of blind loyalty to President Barack Obama.

Are black people supporting Obama mainly because he’s black? If race is just one factor in blacks’ support of Obama, does that make them racist? Can blacks’ support for Obama be compared with white voters who may favor his Republican challenger, Mitt Romney, because he’s white?…

Read the entire article here.

Brazil Approves University Affirmative Action Bill

Associated Press
2012-08-08

Stan Lehman

San Paulo—The Brazilian Senate has approved an affirmative action bill that reserves half the spots in federal universities for high school graduates of public schools, and distributes them according to the racial makeup of each state.

The Senate’s news agency says the bill that was approved late Tuesday now goes to President Dilma Rousseff, who is expected to approve it.

The reserved spots will be distributed among black, mixed race and indigenous students proportionally to the racial composition of each state, the official agency said…

…The Supreme Court ruled earlier this year that it was constitutional for universities to use racial quotas.

Brazil has more citizens of African ancestry than any nation other than Nigeria. Fifty-one percent of Brazil’s 192 million people are black or of mixed-race,

Backers say the use of scholarships, quotas and other policies aimed at getting more blacks and mixed-race Brazilians into universities is needed to right the historic wrongs of slavery, centuries of stark economic inequality and a society in which whites are overwhelmingly in leadership roles in government and business…

Read the entire article here.

Black or biracial? Census forces a choice for some

Associated Press
2010-04-19

Jesse Washington, National Writer
Associated Press

There were 784,764 U.S. residents who described their race as white and black in the last census. But that number didn’t include Laura Martin, whose father is black and mother is white.

“I’ve always just checked black on my form,” said Martin, a 29-year-old university employee in Las Vegas. She grew up surrounded by black family and friends, listening to black music and active in black causes — “So I’m black.”

Nor did it include Steve Bumbaugh, a 43-year-old foundation director in Los Angeles, who also has a black father and white mother. “It’s not as if I’d have been able to drink out of the white and colored water fountains during Jim Crow,” he said. “And I most assuredly would have been a slave. As far as I’m concerned, that makes me black.”…

…It’s impossible to know how many of the 35 million people counted as “black alone” in 2000 have a white parent. But it’s clear that the decision to check one box — or more — on the census is often steeped in history, culture, pride and mentality.

Exhibit A is President Barack Obama. He declined to check the box for “white” on his census form, despite his mother’s well-known whiteness.

Obama offered no explanation, but Leila McDowell has an idea.

“Put a hoodie on him and have him walk down an alley, and see how biracial he is then,” said McDowell, vice president of communications for the NAACP.

“Being black in this country is a political construct,” she said. “Even though my father is white and I have half his genes, when I apply for a loan, when I walk into the car lot, when I apply for a job, they don’t see me as half white, they see me as black. If you have any identifying characteristics, you’re black.”…

…But the logic is simple for Ryan Graham, the brown-skinned son of a white-black marriage who defines himself as multiracial.

“Say you’re wearing a black-and-white shirt. Somebody asks, ‘What color is your shirt?’ It’s black and white. There you go. People ask me, ‘What race are you?’ I say I’m black and white. It’s that simple,” said Graham, a 25-year-old sales consultant from Fort Lauderdale, Fla…

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Affirmative action backed in largely black Brazil

Associated Press
2012-05-04

Bradley Brooks

SAO PAULO (AP) — Brazil’s top court has backed sweeping affirmative action programs used in more than 1,000 universities across this nation, which has more blacks than any country outside Africa yet where a severe gap in education equality between races persists.

The Supreme Court voted 7-1 late Thursday to uphold a federal program that has provided scholarships to hundreds of thousands of black and mixed-race students for university studies since 2005. Its constitutionality was challenged by a right of center party, The Democrats. Three justices abstained from the vote.

The court ruled last week in a separate case that it was constitutional for universities to use racial quotas in determining who is admitted.

“If I didn’t have the scholarship, I wouldn’t be here. It pays my entire tuition,” said 22-year-old student Felipe Nunes, taking a break between classes at the privately run Univerisdade Paulista in Sao Paulo.

Nunes, the mixed-race son of a mechanic, said he’s the first person in his family to attend university. He’s one of 919,000 recipients of a “ProUni” scholarship since 2005. The ProUni program funds studies in private universities for black, mixed race, indigenous and poor students whose primary education was in the public school system…

…Norma Odara, a 20-year-old journalism student at Mackenzie University in Sao Paulo, considers herself black, though her mother is white, and her youthful face embodies Brazil’s mixed heritage.

She’s not the recipient of any government scholarship and her university does not use any sort of quota system, something made clear by the fact Odara was one of the few black students in a sea of whites on Mackenzie’s leafy campus. Still, Odara said quotas and other such programs are only temporary fixes, and that what is needed is more government spending in public grade schools where most black Brazilians study, so that they are better prepared to enter universities on academic merit alone…

Read the entire article here.