Genevieve Gaignard tackles race, class and identity at the California African American Museum

Posted in Articles, Arts, Media Archive, Women on 2016-11-25 21:53Z by Steven

Genevieve Gaignard tackles race, class and identity at the California African American Museum

The Los Angeles Times
2016-11-17

Deborah Vankin, Contact Reporter


Genevieve Gaignard’s identity-bending “Extra Value (After Venus)” (2016). (Genevieve Gaignard / Shulamit Nazarian)

Growing up in the working-class mill town of Orange, Mass., Genevieve Gaignard wrestled with her identity. She was the fair-skinned daughter of a black father and white mother. She was the proverbial middle child. She struggled with body issues. Often, she says, she felt misunderstood, if not invisible.

Now 35 and living in Los Angeles, Gaignard has a strong sense of herself and her place in the world as a multidisciplinary artist. In “Smell the Roses,” the artist’s first museum show in Los Angeles, Gaignard tackles the big issues of race, class and, especially, identity.

The exhibition at the California African American Museum includes photography, video and assemblage works, but the nine large photographs, all richly colored performative self-portraits, are standouts. Like the artist Carrie Mae Weems, Gaignard uses the medium to explore the contemporary African American experience; like Cindy Sherman, she dons wigs and heavy makeup to create female caricatures that humorously embody societal stereotypes. The women she portrays are both anonymous and familiar — individuals steeped in aesthetics from pop culture, drag queen hyper-femininity, the working class, ’70s chic à la Netflix’s “The Get Down,” TV news and street fashion, among other influences…

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