Mixed Race Studies

Conservatives More Likely To See Vice President Harris as ‘White’ than Liberals

CSUN Today
California State University, Northridge
2021-10-26

Media Contact: Carmen Ramos Chandler, Director of Media Relations

As the fight for the White House heated up last year and Kamala Harris became the first woman of color on a major party ticket, California State University, Northridge researchers wondered if political ideology would influence how people perceived her biracial ancestry.

What they found surprised them. Conservatives labeled now-Vice President Harris — whose mother is South Asian and was born in India and father is Black and was born in Jamaica — as “white” much more often than liberals, who tended to categorize her as multiracial.

“There were some theories out there suggesting that conservatives were less willing to acknowledge that she is Black — she identifies herself as a Black woman and frequently references her Indian heritage — than liberals, who would be more willing to recognize her multiracial ancestry,” said CSUN psychology professor Debbie Ma…

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The politics of identity: The unexpected role of political orientation on racial categorizations of Kamala Harris

Analysis of Social Issues and Public Policy
22 pages
First published 2021-06-29
DOI: 10.1111/asap.12257

Debbie S. Ma, Professor of Psychology
California State University, Northridge

Danita Hohl
Department of Psychology
California State University, Northridge

Justin Kantner, Assistant Professor of Psychology
California State University, Northridge

The 2020 US Presidential election was historic in that it featured the first woman of color, Kamala Harris, on a major-party ticket. Although Harris identifies as Black, her racial identity was widely scrutinized throughout the election, due to her mixed-race ancestry. Moreover, media coverage of Harris’s racial identity appeared to vary based on that news outlet’s political leaning and sometimes had prejudicial undertones. The current research investigated racial categorization of Harris and the role that political orientation and anti-Black prejudice might play in shaping these categorizations. Studies 1 and 2 tested the possibility that conservatives and liberals might mentally represent Harris differently, which we hypothesized would lead the two groups to differ in how they categorized her race. Contrary to our prediction, conservatives, and liberals mentally represented Harris similarly. Also surprising were the explicit racial categorization data. Conservatives labeled Harris as White more than liberals, who tended to categorize Harris as multiracial. This pattern was explained by anti-Black prejudice. Study 3 examined a potential political motivation that might explain this finding. We found that conservatives, more than liberals, judge having a non-White candidate on a Democratic ballot as an asset, which may lead conservatives to deny non-White candidates these identities.

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