General Mills CEO: Doubling down on mixed-race commercial was ‘right thing’ to doPosted in Articles, Media Archive, United States on 2014-04-24 20:24Z by Steven |
General Mills CEO: Doubling down on mixed-race commercial was ‘right thing’ to do
Minneapolis/St. Paul Business Journal
2014-04-22
Nick Halter, Staff Reporter
General Mills Inc. CEO Ken Powell told a crowd of minority business owners Tuesday that his company didn’t give into racist hate mail when it doubled down on a Cheerios commercial that featured a mixed-race family.
“Doing the right thing ended up being the right thing for the brand,” Powell said, noting that 90 percent of the response to the commercial was supportive.
Powell was speaking about the 2013 Cheerios commercial featuring Gracie, the daughter of a black man and white woman. After nasty online comments and emails, General Mills made a second commercial for this year’s Superbowl that got rave reviews…
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