Tag: Social Semiotics

  • From deracialization to racial distinction: interpreting Obama’s successful racial narrative Social Semiotics Volume 23, Issue 1 (2013) pages 119-145 DOI: 10.1080/10350330.2012.707039 Charlton McIlwain, Associate Professor of Media, Culture and Communication New York University While many scholars attribute Barack Obama’s success in the 2008 presidential election to his so-called deracialized campaign strategy, I argue that Obama…