Mixed Race Studies

Scholarly perspectives on the mixed race experience.

…Fleming’s use of the term ‘passing’ is also worthy of comment. Not only does it have the connotation of deceit and disguise, but it also implies that the offspring of mixed heritage could never be truly English, despite their birth in England and their English mothers. To cross racial boundaries (‘race crossing’) had two meanings: crossing the ‘colour line’ in terms of sexual relationships, and crossing races in the sense of being of mixed race. The white women who crossed the colour line and gave birth to mixed race children were not aliens as such, but liminally placed by virtue of their ‘unBritish’, ‘unpatriotic’ behaviour. Where the mothers were Irish, as some were (as Hodson noted) the mixed race children were even less likely to have been permitted the mantle of Englishness, for the Irish were not only ‘not English’, but frequently seen as ‘not white’ either. There was (and is) a hierarchy of whiteness, in which some people were/are white only some of the time, such as Irish, Latinos, and Jews. Fleming’s assumption that mixed race children were not, and implicitly could not, be English, sounds not dissimilar from the ‘one drop of black blood’ rule that was operating at this time in US Deep South. This ‘rule’ proclaimed that even a single black person in ones ancestry deemed one black. The system was a means of policing entry to the privileged category ‘white’. In the context of Britain in the interwar, the Eugenics Society was concerned with classifying and codifying those of mixed race in an attempt to reduce the threat to racial and national boundaries represented by their presence…

Lucy Bland. “British Eugenics and ‘Race Crossing’: a Study of an Interwar Investigation”, New Formations. 2007, Number 60, pages 66-78.

A Sign of ‘Modern Society’: More Multiracial Families in Commercials

Posted in Articles, Communications/Media Studies, Media Archive, United States on 2018-06-27 01:08Z by Steven

A Sign of ‘Modern Society’: More Multiracial Families in Commercials

The New York Times
2018-06-03

Joanne Kaufman

A hapless man stands on the sidewalk, watching and wincing as an ex-girlfriend tosses his possessions out a second-floor window in a commercial for DirecTV Now. A husband and wife are overjoyed to learn from a Fidelity investments adviser that, yes, they have saved enough for retirement to realize their fondest dream, one that involves a boat and a grandchild. And a considerably younger couple is delighted with the possibilities presented by the Clearblue ovulation test system.

The men and women vary in age, circumstances and happiness levels, but they have one thing in common. They are all part of interracial couples.

Recently, companies and brands like JPMorgan Chase, Humira, State Farm, Smile Direct Club, Coors Light, Macy’s, Tide and Cadillac have featured multiracial couples or families in their advertising.

“There’s no doubt that the incidence of these commercials is at least double what it was five years ago,” said Larry Chiagouris, a professor of marketing at the Pace University Lubin School of Business…

Read the entire article here.

Tags: Allen Adamson, Andrea Diquez, Joanne Kaufman, Larry Chiagouris, Marty Kohr, New York Times, Sarah Block, Susan Canavari, The New York Times

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Mixed Race Studies

A Sign of ‘Modern Society’: More Multiracial Families in Commercials

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