Mixed Race Studies

Scholarly perspectives on the mixed race experience.

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Tag: General Mills

  • General Mills CEO: Doubling down on mixed-race commercial was ‘right thing’ to do

    General Mills CEO: Doubling down on mixed-race commercial was ‘right thing’ to do Minneapolis/St. Paul Business Journal 2014-04-22 Nick Halter, Staff Reporter General Mills Inc. CEO Ken Powell told a crowd of minority business owners Tuesday that his company didn’t give into racist hate mail when it doubled down on a Cheerios commercial that featured…

  • Where Is My Family on TV?

    Where Is My Family on TV? The New York Times 2014-02-08 Jenna Wortham, Technology Reporter One of my earliest memories is of sitting in an idling car with my mom and sister outside a convenience store in Virginia. Dad’s inside, buying cigarettes and scratch-off lottery tickets. Suddenly, a wild-eyed man appears at the driver-side window,…

  • Cheerios revisits mixed-race family for Super Bowl spot

    Cheerios revisits mixed-race family for Super Bowl spot Today 2014-01-29 Ben Popken, Senior Staff Writer/Editor For its first ever Super Bowl ad, Cheerios is telling racists to “stick a spoon in it.” General Mills is portraying in its big game spot the same mixed-race family that drew so many hateful remarks on YouTube last May…

  • Fitting Into the Right Box: Multiracial America on the Rise

    Fitting Into the Right Box: Multiracial America on the Rise Brown Political Review 2013-10-18 Meg Sullivan As swimmer Michael Phelps knows, one of the highest priorities of food corporations is maintaining their squeaky clean mainstream appeal. This usually involves companies giving wide berth to any manner of controversy, but Cheerios ignored this policy four months…

  • Race on the Menu: Cheerios, Paula Deen, with Some Supreme Court for Dessert

    Race on the Menu: Cheerios, Paula Deen, with Some Supreme Court for Dessert brianbantum: theology, culture, teaching and life in-between 2012-06-26 Brian Bantum, Assistant Professor of Theology Seattle Pacific University It’s been a bad month. For some reason incidents and issues of race seems to appear like death, in groups of three. They clump together,…

  • “The One and Only Cheerios”~ The “NEW” American Family?

    “The One and Only Cheerios”~ The “NEW” American Family? Mixed Race Radio Blog Talk Radio 2013-07-10, 16:00Z (12:00 EDT) Tiffany Rae Reid, Host Join us on Wednesday July 10th, 2013 as we explore the newest General Mills Cheerios commercial that recently debuted. We will discuss the backlash and speak with an all-star guest line-up while…

  • Guest: The fury over a Cheerios ad and an interracial family

    Guest: The fury over a Cheerios ad and an interracial family The Seattle Times 2013-06-24 Ralina Joseph, Associate Professor of Communication University of Washington The response to a Cheerios TV ad exposes American discomfort with interracial families, writes guest columnist Ralina Joseph A RECENT Cheerios television ad has all of the elements that viewers usually…

  • For some, Cheerios commercial crossed a line by depicting mixed-race family as normal

    For some, Cheerios commercial crossed a line by depicting mixed-race family as normal The Daily Circuit MPR News Minnesota Public Radio 2013-06-11 You might not think a cereal commercial would serve as a vehicle for a heartfelt conversation about race, but that seems to be what’s happening — both around the country and on The…

  • love, desire, and impossible measures

    love, desire, and impossible measures The State 2013-06-08 Tiana Reid Columbia University Children rule. No, certain children rule the ways in which we measure fantasies of progress. I read Meagan Hatcher-Mays’ Jezebel piece, “I’m Biracial, and That Ad Is a Big Fucking Deal. Trust Me.,” before I saw the Cheerios commercial itself. The commercial, like…

  • According to Our Hearts: Lessons Lost and Learned from the Cheerios Commercial Controversy

    Keeping our cholesterol and our expectations low By now, most readers of MixedRaceStudies.org and other race-related blogs and social media sites are well aware of the “Just Checking” commercial for the cereal brand Cheerios, a May 28 post on YouTube featuring an interracial family.