Where Is My Family on TV? |
The New York Times
2014-02-08
Jenna Wortham, Technology Reporter
One of my earliest memories is of sitting in an idling car with my mom and sister outside a convenience store in Virginia. Dad’s inside, buying cigarettes and scratch-off lottery tickets. Suddenly, a wild-eyed man appears at the driver-side window, yelling about white women and black men and how they don’t belong together. My mother goes feral, blocking his access to us. My father runs out, furious and swearing, before driving us away. I don’t remember what happened next, just a confusing and searing shame about the ugliness that the sight of my family could provoke.
I hadn’t thought about that in years. But it bubbled up last spring in response to the vitriolic reactions to a Cheerios commercial showing a family that echoed my own: black dad, white mom, mocha-skinned little girl with soft curly hair. The commercial was uploaded to YouTube, where it provoked such foul, overtly racist reactions that General Mills, the maker of Cheerios, decided to delete all of the comments. The memory bubbled up once again last weekend when the same family appeared in a second Cheerios commercial, just as mild and sweet-tempered, shown during the Super Bowl. That one, too, drew online criticism, if not as intense.
Sticks and stones, the saying goes, especially on the Internet. But the outpouring of disgust about an innocuous 30-second marketing spot may signal something deeper at work, a denial of the reality that the face of our nation is changing, and fast.
According to a 2012 Census Bureau report, mixed-race Americans, while still a small minority, are one of the fastest-growing demographic groups in the country, driven by immigration and an uptick in intermarriage. Yet while there are some very public examples of seemingly stable mixed-race families — the de Blasios of New York or even Kim, Kanye and sweet baby Nori come to mind — they are remarkably absent from our screens. (Our biracial president does get his share of screen time, of course.)…
Read the entire opinion piece here.
Tags: Cheerios, General Mills, Jenna Wortham, New York Times, The New York Times