Destabilizing Racial Classifications Based on Insights Gleaned from Trademark Law

Destabilizing Racial Classifications Based on Insights Gleaned from Trademark Law

California Law Review
Volume 84, Number 4 (July, 1996)
pages 887-952

Alex M. Johnson, Jr., Perre Bowen Professor of Law; Thomas F. Bergin Teaching Professor of Law and Director, Center for the Study of Race and Law
University of Virginia

Analogy to trademark law offers solutions to the problematic binary system of race classification in the US by exposing and deconstructing the notion of whiteness as a property right. Maintaining the racial dichotomy between blacks and whites preserves whiteness as the position of privilege and blackness as the marginalized other. Promotion of multi-racial categories would make racial identification generic and would destroy the value of marking as a way of protecting the property right of being white. Ethnic identities could be retained because of the benefits of voluntary identification.

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