Results from the 2010 Census Race and Hispanic Origin Alternative Questionnaire Experiment

Results from the 2010 Census Race and Hispanic Origin Alternative Questionnaire Experiment

U.S. Census Bureau
Technical Briefing
2012-08-08
62 pages

What is the AQE?

The 2010 Census Race and Hispanic Origin Alternative Questionnaire Experiment (AQE) focused on improving the race and Hispanic origin questions by testing a number of different questionnaire design strategies…

Overview of Technical Briefing

  • (AQE) Goals and Research Strategies
  • Methodology
  • Race and Hispanic Origin Questionnaires
  • Reinterview Study
  • Focus Groups
  • Major Findings
  • Recommendations

Goals and Research Strategies

  • Increase reporting in the standard Office of Management and Budget (OMB) race and ethnic categories
  • Lower item nonresponse to the race and Hispanic origin questions
  • Improve the accuracy and reliability of race and ethnic data
  • Elicit the reporting of detailed race and ethnic groups

…Detailed Approach

  • Includes examples and write-ins for all OMB race and Hispanic origin categories
  • Maintains all original race and Hispanic origin checkboxes

…Streamlined Approach

  • Includes examples and write-ins for all OMB race and Hispanic origin categories
  • Removes specific national origin checkboxes; presented as example groups
  • Streamlined presentation of OMB race and Hispanic origin categories…


…Very Streamlined Approach

  • Part 1 – Very streamlined presentation of OMB race and Hispanic origin categories
  • Part 2 – Examples for all OMB race and Hispanic origin categories
  • Write-in areas for specific race(s), origin(s), or tribe(s)

Read the entire report here.

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