Xenia Rubinos is Behind the New Theme Song for NPR’s Latino USA

Xenia Rubinos is Behind the New Theme Song for NPR’s Latino USA


Julyssa Lopez
Berlin, Germany

Photo by Max Schiano. Courtesy of Xenia Rubinos

Boricua-Cuban artist and multi-instrumentalist Xenia Rubinos is no stranger to Latino USA, the longest-running Latino-focused radio program on American public media, distributed nationally by NPR. She’s a devoted listener who says she’s regularly tuned in to learn about everything from Pedro Almodóvar movies to the Puerto Rican debt crisis—and she’s also been on the show herself to discuss her music and identity with Latino USA host Maria Hinojosa.

“They are able to educate through really personal storytelling, which instantly brings you in and keeps you listening,” Rubinos told Remezcla. “I’m also a huge fan and admirer of Maria Hinojosa; she is a hero of mine. I think she will be an iconic and important voice in American journalism for many years to come…she’s a totally fierce badass journalist and woman.”

So, Rubinos was absolutely floored last July when the Latino USA team asked her to compose the program’s first-ever theme song, which will open each episode of Latino USA moving forward. Latino USA announced this week that in addition to its Rubinos-designed theme song, it is also premiering a new format. The team will focus on deep-dives into single stories and topics, dropping multiple 15- to 30-minute podcasts weekly and covering extended cuts of interviews, roundtable discussions and short “explainers” of the news. Devotees who want to stick to the original Latino USA hour can still get the whole show on terrestrial radio…

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