Mixed Race Studies

Scholarly perspectives on the mixed race experience.

A problem that consistently confronts racist law makers in the question of defining who is “Negro” and who is “white.” In general, two schools of “thought” prevail is the United States on this issue. In about nine states a Negro is anyone who had a grandparent who was a Negro. The laws generally define such a person as “having one-eighth or more Negro blood” or as an “octoroon.” The other definition of Negro is used in at least six states: a Negro is any person who has “any trace of Negro blood.” The circularity of these statements does not seem to trouble the opponents of miscegenation.

Virginia provides an interesting example of racist legal gymnastics. Whites in that state can marry neither Negroes nor American Indians. In Virginia, a Negro is a person who has any Negro ancestor, and an American Indian is a person who had at least one Indian grandparent. If someone has one-sixteenth or less “Indian blood” then he is a white. But Virginia still hasn’t decided what you are if you have one-eighth Indian heritage, i.e. one of your great-grandparents was an Indian. Furthermore, if a man is an inhabitant of an Indian tribal reservation and has at least one Indian grandparent and less than one-sixteenth “Negro blood,” then despite the state’s definition of a Negro he may be regarded as an Indian on the reservation. Once he leaves the reservation, however, he undergoes a legal metamorphosis and becomes a Negro. Of course he can then move to Mississippi, where the “octoroon” requirement prevails, and thus become a Caucasian.

Oklahoma courts have decided that American Indians are “white” and therefore may not marry “any person of African descent.” In Alabama, however, Indians are mulattoes, according to the courts, and therefore cannot marry whites. Filipinos in Louisiana must be able to prove that they are “not basically negroid” before they can marry whites. Indiana courts have revealed that “all Mexicans are not white persons and some of them are negroes,” and therefore non-Negro Mexicans can marry either Negroes or whites.

Peter Cumminos, “Race, Marriage, and Law,” The Harvard Crimson, December 17, 1963. http://www.thecrimson.com/article/1963/12/17/race-marriage-and-law-pamerican-racism/

Diversity reaches new levels in Honey Maid ads

Posted in Articles, Communications/Media Studies, Gay & Lesbian, Media Archive, United States on 2014-03-11 22:48Z by Steven

Diversity reaches new levels in Honey Maid ads

USA Today
2014-03-10

Bruce Horovitz, Marketing Reporter

Honey Maid is the latest brand to launch an ad campaign featuring interracial, gay families. USA TODAY

America’s biggest brands are at an advertising crossroads, and the new diversity that their ads project has suddenly emerged as one of society’s most visual — if not incendiary — flash points.

And it’s about to explode.

It began with several recent, high-profile diverse TV spots from two multibillion-dollar brands: a Cheerios spot staring a biracial girl with white mom and black dad; and a Coca-Cola spot featuring minorities singing America the Beautiful in their native languages. Both went viral and left trails of social media venom in their wake.

On Monday, Honey Maid will jump on the diversity bandwagon with a far-reaching campaign by the 90-year-old graham cracker brand that raises the use of diversity in mainstream ads to a whole new level.

In one 30-second Honey Maid ad, viewers will see everything from a same-sex couple bottle-feeding their son to an interracial couple and their three kids holding hands. The ad also features a Hispanic mother and an African-American father with their three mixed-race children. And there’s even a father covered in body tattoos. This is not some shockvertisement for Benetton. It’s an ad for one of America’s oldest and most familiar brands. The people in it are not actors, but real families. The message of the ad: These are wholesome families enjoying wholesome snacks…

Read the entire article here.

Tags: Bruce Horovitz, Honey Maid, USA Today

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Diversity reaches new levels in Honey Maid ads

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