Multiracial Gen Z And The Future Of Marketing

Posted in Articles, Census/Demographics, Economics, Media Archive, United States on 2015-09-08 20:33Z by Steven

Multiracial Gen Z And The Future Of Marketing

Media Post

Jose Villa, Founder and president
Sensis, Los Angeles, California

Millennials are generally believed to be the most ethnically and racially diverse generation in American history. Hispanics (20%), African-Americans (14%) and Asians (6%) make up 40% of the total millennial population. This diversity underpins the notion of the bicultural millennial, a young consumer straddling two worlds, balancing their cultural lives with their mainstream integration into popular culture. Yet, lost in the buzz around bicultural millennials is the growing multiracial U.S. population truly living in two worlds at home and in society…

Multiracial America

The large segment of multiracial Gen Z is the result of demographic trends at work for the last two decades. Starting with the 2000 census – the first census that allowed individuals to self-identify with more than one race – we have been seeing a steady demographic shift resulting from an increase in multiracial marriage. In a recent New Republic article, William Frey laid out how the blending of racial minorities through multiracial marriage is leading to a major demographic shift in the U.S. In 2000, 6.7% of all marriages were multiracial. That number jumped to 8.4% in 2010. Hispanics are driving the increase in multiracial marriages, accounting for 49% of all multiracial marriages in 2010 (Hispanics and Whites: 44%, Hispanics and Black: 3%, Hispanics and Asian: 2%). Furthermore, more than one in seven newlywed couples are now multiracial. This data also does not account for non-married multi-racial couples that are adding to the growing multiracial Gen Z population…

Read the entire article here.

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