The motivational dynamics of social memory: Identification with a mixed-race group replaces own-race bias with own-group biasPosted in Live Events, Media Archive, Papers/Presentations, United States on 2009-10-19 19:40Z by Steven |
SPSP 2010
The Eleventh Annual Meeting of the Society for Personality and Social Psychology
2010-01-28 through 2010-01-30
Las Vegas, Nevada
Jay Van Bavel
New York University
Rachel O’Connor
The Ohio State University
William Cunningham
The Ohio State University
Dozens of studies have documented own-race bias – superior recognition memory for own-race faces compared to other-race faces. According to the perceptual expertise model, people are more likely to interact with members of their own race and therefore become more expert at distinguishing the physiognomy of own-race faces. According to the social cognitive model, own-race bias occurs because people perceive in-group members as individuals and out-group members according to their social category membership. We contrasted these two models and examined the effects of motivational salience, goal strength and situational affordances on social memory. Participants were randomly assigned to a mixed-race minimal group or a control condition in which participants merely learned about two mixed-race groups. Consistent with the social cognitive model, participants assigned to a mixed-race group had less own-race bias than participants in the control condition. Instead, participants assigned to a mixed-race group had own-group bias – superior recognition memory for in-group faces compared to out-group faces. Follow-up experiments showed that own-group bias was moderated by the strength of participants’ commitment to their minimal group and situational affordances. Specifically, participants who reported the strongest identification with their mixed-race minimal group had the largest own-group memory bias. However, own-group bias was attenuated among participants who were assigned to a role that directed their attention toward out-group members: they showed equal recognition memory for in-group and out-group faces. These experiments provide evidence that the motivational aspects of our social identities help organize social memory and can override the robust effects of race.