Still the tragic mulatto? Manufacturing multiracialization in magazine media, 1961–2011
Ethnic and Racial Studies
Volume 42, 2019 – Issue 4: Special Issue: The mechanisms of racialization beyond the black/white binary
pages 645-665
DOI: 10.1080/01419870.2017.1380212
Sheena K. Gardner, Assistant Research Professor
Mississippi State University
Social Research Center
Matthew W. Hughey, Professor of Sociology
University of Connecticut
On the heels of the 2000 US Census allowance of multiracial categorization and with rising mainstream discussion of multiracial heritage, questions over the meanings of multiracialism are quite prevalent. Scholars have highlighted how mainstream-oriented and black-oriented media structure (multi)racial conflicts, concepts, and categories. However, sociological analysis has neither examined qualitative differences and nuance among multiracial-oriented media sources nor specified the precise qualitative themes, frames, and discourse of that representation across time and media format. A content analysis of mainstream-, black-, and multiracial-oriented magazine articles demonstrates how varied media sources differently drew upon, resisted, and reproduced distinct understandings of multiracialism to reproduce the dominance of the “Tragic Mulatto” trope. The implications for this study illuminate the import of multiracial self-esteem, the intersection of conservative political movements and black interest groups in the fight for and against a multiracial movement, and the paradoxical role of anti-black stereotypes in multiracial representations.
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